Título | It only works if it all works - 6 |
Agencia |
VCCP
|
Campaña |
It only works if it all works - O2
|
Anunciante |
O2
|
Marca |
O2
|
Posted | May 2005 |
Sector Empresarial | Servicios de telefonía móvil, WAP
|
Lema | It only works if it all works |
Filosofía | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
Resultado | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
Medio |
Cartel
|
Mercado | Reino Unido |
Planificador estratégico |
Sophie Maunder
|
Director de publicidad |
Cath Keers
|
Planificador estratégico |
Alex Harris
|
Realizador |
Joanna Bamford
|
Partner |
Louise Cook
|