Born from the desire to create a multidisciplinary design movement that is more eco-friendly, Ecobranding is intended to be ecological through limiting its use of resources.

Ecobranding is characterised by different graphic processes of ecodesign :

• Eco-logo: the logo and symbols are designed to be ecological while also having a maximum visual impact. The colours of the logotypes have a limited total ink coverage, the printable surface of the symbols is reduced, shapes are simple, producing light digital files that occupy little server space and reduce the energy consumption of the logotypes when displayed on web and mobile applications.
• Eco-colours: colours with a maximum total ink coverage of 100%, minimising the quantity of ink used.
• Eco-typo: fonts designed to save ink and paper and the use of variable fonts technology to reduce the weight of Internet files and to limit energy consumption.
• Eco-graphics: templates, editorials, signage which use up less ink, less paper and less energy while maintaining a strong visual impact.
• Eco-imagery: photos and illustrations that use less ink, less digital server space and less energy.
• Eco-interface: all user interface which reduces server space and limits energy consumption, owing notably to the use of dark mode and a simplified website architecture.
• Eco-packaging: all packaging designed to limit environmental costs: manufacturing, transport, recycling. 

Ecobranding is a "sister agency" of Royalties, a brand management agency based in Paris.