| Sinopsis | The refresh takes into account key insights around behavioural intervention to ensure the messaging is effective. Many customers might be familiar with safety phrases heard on the transport network, including ‘Mind the Gap’ which has become synonymous with TfL, but there are times and moments when safety incidents may be more likely to occur. Incidents can occur when customers are distracted, on autopilot, or on an unfamiliar journey. The aim of the campaign is to cut through these mindsets and prompt positive behavioural actions, by alerting them to the potential risks to ensure everyone has the information they need and customers feel confident travelling safely on the network. This campaign supports the Mayor's Vision Zero goal of eliminating death and serious injury from the transport network. |
