Ride the Airwaves (OOH 2)
408
- Marca: Airwaves
- País: Reino Unido
- Anunciante: Wrigley Company
| Título | Ride the Airwaves (OOH 2) |
| Agencia | T&Pm |
| Campaña | Ride the Airwaves |
| Anunciante | Wrigley Company |
| Marca | Airwaves |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Chicles |
| Sinopsis | With activity having launched across Europe in March, and TV going live in the UK from mid-April - Airwaves, the brand behind the gum infused with a menthol kick, is excited to unveil its new ‘Ride The Airwaves’ campaign that delivers an intense ride to reinvigoration. Created by T&Pm in partnership with EssenceMediacom, Weber Shandwick and Born Social, ‘Ride The Airwaves’ is inspired by real fans’ social comments and celebrates the gum’s ability to deliver a reinvigorating kick at flat moments across the day. The fully integrated campaign comprises of three films running across TV, OLV and social that bring the product experience to life through surreal visual metaphors. In addition, OOH, TikTok content, Snapchat lenses and PR activations continue the experience for consumers, enabling them to see first-hand the undeniable reinvigoration they can help get from chewing Airwaves. A supporting suite of addressable social and digital assets connect the exhilarating ride to everyday moments. Following an initial burst from mid- Feb in the UK, the campaign will continue to run across Europe & Central Eurasia, MEA and Asia. At the core of the campaign is the uniquely intense Airwaves product experience. It delivers such a strong menthol kick, that over the years it has inspired countless comments and reviews online e.g. “Chewing @Airwaves feels like having supersize lungs”, and “Chewing @Airwaves feels like your mouth and nose light up”. This campaign turned organic online buzz into the creative foundation for visceral metaphors of the intense Airwaves experience, celebrating its passionate fan base and letting them shape the brand. |
| Medio | Exterior |
| Productora | MindsEye |
| Productor | Matt Brown Brown |
| Responsable de la creación | Toby Allen |
| Director de fotografía | Theo Garland |
| Director de cuentas | Lindsay Cole |
| Creative Strategy | Alex Dobson |
| Productor ejecutivo | Debbie Ninnis |
| Chief Strategy Officer | Oli Egan |
| Head of Integrated Production | Thea Evely |
| Client Manager | Laura Hazell |
| PR Senior Account Director | Cassie Allen |
| Responsable de conceptos / redactor | Emma Thomas |
| Director artístico | Ryan Delaney |
| Productor | Lucy Benson-Brown |
| Fotógrafo | Joe Giacomet |
| Diseño digital | Alex Dempsey |
| Creative / Production | Jack Lipsham-Carr |
| Social Director | Silvia Mendes |
| Diseñador | Ralph Pedersen |
| Chief Executive Officer (CEO) | Hughie Phillips |
| Design Lead | Greg Fadden |
| Productor | Georgia Evert |
| Associate Designer | Zoe Collins |
| Diseño digital | Yusuf Salam |
| Strategy Lead | Alex Wrigley |
| Strategy Director | Felipe Moulin |
| Operational Management | Taylor Rowe |
| Program Director | Julia Skilton |
| Social Media Manager | Cal Dawson |
| Social Designer | Chloe Shields |
| Realizador | Emma Debany |
Otros anuncios de esta campaña
