| Título | Gamer |
| Agencia | T&Pm |
| Campaña | Impossible vs. Impossible |
| Anunciante | Toyota Motor Group |
| Marca | Toyota GB |
| Fecha de primera difusión/publicación | 2024 / 7 |
| Sector Empresarial | Automotor |
| Sinopsis | T&Pm has created the campaign for Toyota GB’s broadcast sponsorship of the Paris 2024 Paralympic Games across Channel 4, More 4, Channel 4 streaming and social channels. The campaign stars ParalympicsGB athletes; Jonnie Peacock, Kadeena Cox, Laurie Williams and Robyn Love. Paralympians are some of the greatest athletes on the planet but, away from their sport, they face the same challenges as anyone else. ‘Impossible vs. Impossible’ was born out of extensive research conducted within the disabled community. Being a Paralympian is only one small part of the story. There’s so much more to an athlete, a whole other side to their life, and the things they find hard, might not be what you first think of. You think winning gold is hard? That’s just one small part of the story. Directed by Alex Boutell, it marks a different approach for Toyota. The campaign focuses on the challenges that come with bringing up a baby, to keeping up with some very lively dogs, these stories have been brought to life in a series of six sponsorship idents that are relatable and playful while nodding to the role of mobility solutions in everyday life. Channel 4 has committed to making its coverage of the Paris 2024 Paralympic Games the most accessible broadcast yet. This has been reflected in the campaign - the sponsorship idents have been versioned with burnt-in subtitles and sign language, ensuring they are as inclusive as possible. The campaign builds on Toyota’s Global platform Start Your Impossible which demonstrates that Toyota is a force for good, challenging themselves and everyone else who share the ethos of pushing themselves beyond the expected. |
| Medio | Televisión |
| Duración | |
| Productora | Rogue Films |
| Integrated Production Director | Charles Crisp |
| Sound Designer | Parv Thind |
| Responsable de la creación | Toby Allen |
| Chief Design Officer | Dan Beckett |
| Sound Designer | Munzie Thind |
| Senior Producer | Andy Short |
| Director creativo | Dan Northcote-Smith |
| General Account Manager | Philip Lloyd |
| Director creativo | SMITH |
| Director de fotografía | Matt Fox |
| Montador | Quin Williams |
| Jefe de decorados | Simon Davis |
| Productor | Phil Whalley |
| Productor | Joseph Taussig |
| Senior Producer | Alfie Glover-Short |
| Productor ejecutivo | James Howland |
| Realizador | Alex Boutell |
| Director medios comunicación | Richard Bradley |
| Client Team Director | Michele Lardner |
| Efectos especiales | Dan Sanders |
| Strategy Director | Tom Langan |
| Miembro del equipo creativo | Adam Jackson |
| Miembro del equipo creativo | Ted Price |
| VFX Studio | Black Kite |
| Audio | Katie Buxton |
| Colorista | George K |
| Director de cuentas | Sonya Willings |
| Partnerships Director | Amy O’Malley |
| Partnerships Director | Amy O’Malley |
| Partnerships Director | Matthew Hardy |
| Partnerships Director | Matthew Hardy |
| Media Planner | Dylan Griffiths |
| Media Planner | Dylan Griffiths |
| Production Assistant | Kayleigh Umfreville |
| Production Assistant | Kayleigh Umfreville |
| Music Supervision | Paul Brown |
| Music Supervision | Paul Brown |
| Audio Post Production | Wave Studios |
| Producción musical | Mr. Pape |