| Título | Letters Home |
| Agencia | Zulu Alpha Kilo |
| Campaña | Letters Home |
| Anunciante | HOMEQ Corporation |
| Marca | HomeEquity Bank |
| Fecha de primera difusión/publicación | 2022 / 11 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Sinopsis | During the world wars, Canadian soldiers overseas sent millions of letters home to Canada. We created replicas of actual letters, sourced from the Canadian Letters & Images Project at Vancouver Island University, the largest online archive in the country. These letters were re-sent to their original destinations – to be experienced by the homes’ current residents today. This gave Canadians a unique and insightful window into the past, bringing the human experience of war to life.Despite a limited media budget, the campaign generated over 23.4 million media impressions, including Toronto Sun, Bloomberg, MSN and more. CBC Radio even aired an extended five-minute segment featuring the letters. Most importantly, HomeEquity Bank helped raise over $189,029 in individual donations for veterans and their families. |
| Medio | Web Film |
| Duración | |
| Responsable de la creación | Zak Mroueh |
| Director ejecutivo de creación | Brian Murray |
| CD/Art Director | Vic Bath |
| CD/Copywriter | Dan Cummings |
| ACD/Art Director | Michael Romaniuk |
| ACD/Copywriter | Marco Buchar |
| Design Director | Damian Simev |
| Designer | Ana-Marija Vlahovic |
| Designer | Jackman Chiu |
| Agency Producers | Ola Stodulska |
| Agency Producers | Tim Lynch |
| Agency Producers | Sarah Lasch |
| Responsable de cuentas de agencia | Lauren Boultwood |
| Responsable de cuentas de agencia | Samantha Tang |
| Planning Team | Maxine Thomas |
| Director de publicidad | Yvonne Ziomecki |
| Director de publicidad | Vivianne Gauci |
| Director de publicidad | Erin Wilson |
| Director de publicidad | Niary Toodakian |
| Director de publicidad | Jack Wilson |
| Director de publicidad | Saad Sharfuddin |
| Media Agency | OMD |
| Media Agency | iQuanti Inc |
| Media Team | Dwayne Mataseje |
| Media Team | Mitchell Cornelisse |
| Media Team | Ishita Aggarwal |
| Media Team | Bindiya Jiwani |
| PR Agency | Weber Shandwick |
| PR Team | Jennifer Wasley |
| PR Team | Adam Bornstein |
| Productora | Zulubot |
| Realizador | Dan Cummings |
| Researcher | Chris Greenberg |
| Production House Producers | Ben Bentivegna |
| Production House Producers | Colleen Allen |
| Montaje | Zulubot |
| Montador | Jessie Posthumus |
| Online | Zulubot |
| Color Grading | Felipe Chaparro |
| Motion Graphics | Miguel Natividad |
| Ingeniero de sonido | Dino Cuzzolino |
| Fotógrafo | Noah Mroueh |
| Senior Developer | Jake Edwards |