Critical Mass

Digital

Calgary, Canadá

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Información de Contacto

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canadá

Como Llegar

Teléfono: 403 262 3006

E-mail:

Sitio Web: www.criticalmass.com

Social:

Chris Gokiert

Chief Executive Officer

Grant Owens

Chief Strategy Officer

John McLaughlin

Chief Operating Officer

Basic Info

Competencias principales: Todo en uno, Móvil, Redes Sociales, E-Commerce, SEO, Web Design, Marketing Services, Experiential, Branded Content/Entertainment, Investigación de Mercado / Asesoría, Marketing Technologies / Analytics, Compra de Medios / Planificación, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning

Fundada en: 1996

Empleados: 1800

Premios: 39

Creaciones: 41

Fundada en: 1996

Empleados: 1800

Premios: 39

Creaciones: 41

Clientes: 16

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canadá

Como Llegar

Teléfono: 403 262 3006

E-mail:

Sitio Web: www.criticalmass.com

Chris Gokiert

Chief Executive Officer

Grant Owens

Chief Strategy Officer

John McLaughlin

Chief Operating Officer

Todo

Interviews

Tendencias

Capturing Gen Z’s Attention: Authenticity vs. Ad Fatigue August 5, 2024

Engaging Gen Z poses a unique challenge for brands battling ad fatigue and the demand for authenticity. We spoke with the strategy team at Critical Mass to uncover strategies for breaking thro…

Soundbites from ad land: The slowdown on diversity, equity, and inclusion June 25, 2024

As an industry, the emphasis on DEI across all spectrums has come to a stand still and we've still got a lot of progress to make. Experts in the advertising industry chat with AdForum on why t…

Critical Mass helps parents navigate work-life balance with flexibility May 22, 2024

Agencies have an opportunity to be the first line of support for the working parents in advertising, leading to a better work-life balance and retention of talent. Speaking with Alex Bernardi,…

Taylor Cook, Critical Mass: "We take an intersectional lens to everything we do." March 25, 2024

Critical Mass' Director of DE&I, Taylor Cook, delineates the agency's programs and policies for creating a fairer, more equitable workplace for women.

Jenna Studt, Critical Mass: "Employers and brands must be active participants in culture, su… February 8, 2024

Gen Z is redefining the content and communications world as we know it through activism, authenticity, and social media. Jenna Studt, Social Strategy Director at Critical Mass, and the social …

Industry AI Predictions for 2024 - Insights January 9, 2024

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Check... ...

Just a moment... January 9, 2024

...

Painting by Numbers: Creatives Who Embrace Data and AI | LBBOnline January 9, 2024

Little Black Book, Speaking to creatives from McCann Central, Dentsu Creative Mexico, Critical Mass and Durable Goods, LBB’s Nisna Mahtani hears how innovations are being utilised ...

Industry AI Predictions for 2024 December 19, 2023

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we aske…

Pulling the Right DTC Levers: 2023 Edition August 28, 2023

Direct-to-consumer sales (DTC) have become as much a buzzword as a behemoth. Headlines proclaiming DTC is “over” scare brands away, as both big and small look for the newer, better way to oper…

For our money, here are the Financial Services trends we’re watching for 2023 February 1, 2023

The strategy team at Critical Mass chime in on finserv brands and what 2023 financial trends to keep an eye on

Critical Mass shows that the key to growth is a connected ecosystem January 31, 2023

In our latest of interviews centered on new busisness and growth, Chris Gokiert of Critical Mass chimes in on finding authentic growth opportunities through utilizing a connected ecosytem, AOR…

Critical Mass Named Digital AOR for Phonak November 19, 2021

Agency Critical Mass has been named digital agency of record for Phonak, which is one of the largest hearing solution brands in the world. Critical Mass will work closely with Phonak to drive…

Critical Mass Launches Keep Co. to Reimagine Return-to-Work for New Parents October 22, 2021

New program recognizes the need for individual, customized support far beyond parental leave From pitches to always-on clients, the very structure of agency life often means a tough re-e…

Critical Mass and artist Shantell Martin are launching an artist-in-residence program October 20, 2021

The Critical Mass: Artist-In-Residence Program, founded by artist Shantell Martin and Critical Mass Global CCO Val Carlson, is an artist-agency collaboration with the goal of sparking conversa…

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Critical Mass

Información de Contacto

Social:

Chris Gokiert

Chief Executive Officer

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Grant Owens

Chief Strategy Officer

John McLaughlin

Chief Operating Officer

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Basic Info

Fundada en: 1996

Empleados: 1800

Premios: 39

Creaciones: 41

Clientes: 16

Fundada en: 1996

Empleados: 1800

Premios: 39

Creaciones: 41

Clientes: 16

Critical Mass

Chris Gokiert

Chief Executive Officer

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%63%68%72%69%73%67%40%63%72%69%74%69%63%61%6c%6d%61%73%73%2e%63%6f%6d%22%20%3e%63%68%72%69%73%67%40%63%72%69%74%69%63%61%6c%6d%61%73%73%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

Grant Owens

Chief Strategy Officer

John McLaughlin

Chief Operating Officer

eval(unescape('%64%6f%63%75%6d%65%6e%74%2e%77%72%69%74%65%28%27%3c%61%20%68%72%65%66%3d%22%6d%61%69%6c%74%6f%3a%6a%6f%68%6e%6d%40%63%72%69%74%69%63%61%6c%6d%61%73%73%2e%63%6f%6d%22%20%3e%6a%6f%68%6e%6d%40%63%72%69%74%69%63%61%6c%6d%61%73%73%2e%63%6f%6d%3c%2f%61%3e%27%29%3b'))

News from Critical Mass

Capturing Gen Z’s Attention: Authenticity vs. Ad Fatigue August 5, 2024

Soundbites from ad land: The slowdown on diversity, equity, and inclusion June 25, 2024

Critical Mass helps parents navigate work-life balance with flexibility May 22, 2024

Taylor Cook, Critical Mass: "We take an intersectional lens to everything we do." March 25, 2024

Jenna Studt, Critical Mass: "Employers and brands must be active participants in culture, su… February 8, 2024

Industry AI Predictions for 2024 - Insights January 9, 2024

Just a moment... January 9, 2024

Painting by Numbers: Creatives Who Embrace Data and AI | LBBOnline January 9, 2024

Industry AI Predictions for 2024 December 19, 2023

Pulling the Right DTC Levers: 2023 Edition August 28, 2023

For our money, here are the Financial Services trends we’re watching for 2023 February 1, 2023

Critical Mass shows that the key to growth is a connected ecosystem January 31, 2023

Critical Mass Named Digital AOR for Phonak November 19, 2021

Critical Mass Launches Keep Co. to Reimagine Return-to-Work for New Parents October 22, 2021

Critical Mass and artist Shantell Martin are launching an artist-in-residence program October 20, 2021