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The One Show

Premio creativo
New York, Estados Unidos

2012 The One Show Award Winners

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2012 The One Club for Creativity - Best of Show

Little Marina

AGENCIA: Mother
MARCA: Missoni for Target
PREMIO: Best of Show
ANUNCIANTE: Target Corporation

2012 The One Club for Creativity - Gold Pencil - Integrated Branding / Consumer Campaign
Integrated Branding

MFCEO

AGENCIA: 72andSunny
MARCA: K-Swiss
CATEGORíA: Integrated Branding / Consumer Campaign
PREMIO: Gold Pencil
ANUNCIANTE: K-Swiss, Inc.

2012 The One Club for Creativity - Gold Pencil - Non Broadcast / Online
Non-Broadcast

MFCEO

AGENCIA: 72andSunny
MARCA: K-Swiss
CATEGORíA: Non Broadcast / Online
PREMIO: Gold Pencil
ANUNCIANTE: K-Swiss, Inc.

2012 The One Club for Creativity - Gold Pencil - Branded Content / Online
Branded Content

MFCEO

AGENCIA: 72andSunny
MARCA: K-Swiss
CATEGORíA: Branded Content / Online
PREMIO: Gold Pencil
ANUNCIANTE: K-Swiss, Inc.

2012 The One Club for Creativity - Gold Pencil - Consumer Television / 60 Second - Single
Consumer Television

Pathologlical Liar

AGENCIA: Y&R New York
MARCA: Land Rover
CATEGORíA: Consumer Television / 60 Second - Single
PREMIO: Gold Pencil
ANUNCIANTE: Land Rover

2012 The One Club for Creativity - Gold Pencil - Public Service / Newspaper or Magazine - Campaign
Public Service

Dugong

AGENCIA: TBWA\Hunt\Lascaris Johannesburg
MARCA: Endangered Wildlife Trust
CATEGORíA: Public Service / Newspaper or Magazine - Campaign
PREMIO: Gold Pencil
ANUNCIANTE: Endangered Wildlife Trust

2012 The One Club for Creativity - Gold Pencil - Public Service / Newspaper or Magazine - Campaign
Public Service

Norther White Rhino

AGENCIA: TBWA\Hunt\Lascaris Johannesburg
MARCA: Endangered Wildlife Trust
CATEGORíA: Public Service / Newspaper or Magazine - Campaign
PREMIO: Gold Pencil
ANUNCIANTE: Endangered Wildlife Trust

2012 The One Club for Creativity - Gold Pencil - Public Service / Newspaper or Magazine - Campaign
Public Service

Wattled Crane

AGENCIA: TBWA\Hunt\Lascaris Johannesburg
MARCA: Endangered Wildlife Trust
CATEGORíA: Public Service / Newspaper or Magazine - Campaign
PREMIO: Gold Pencil
ANUNCIANTE: Endangered Wildlife Trust

2012 The One Club for Creativity - Gold Pencil - Public Service / Newspaper or Magazine - Campaign
Public Service

Wild Dog

AGENCIA: TBWA\Hunt\Lascaris Johannesburg
MARCA: Endangered Wildlife Trust
CATEGORíA: Public Service / Newspaper or Magazine - Campaign
PREMIO: Gold Pencil
ANUNCIANTE: Endangered Wildlife Trust

2012 The One Club for Creativity - Gold Pencil - Public Service / Newspaper or Magazine - Campaign
Public Service

Riverine Rabbit

AGENCIA: TBWA\Hunt\Lascaris Johannesburg
MARCA: Endangered Wildlife Trust
CATEGORíA: Public Service / Newspaper or Magazine - Campaign
PREMIO: Gold Pencil
ANUNCIANTE: Endangered Wildlife Trust

2012 The One Club for Creativity - Gold Pencil - Magazine / Full Page or Spread - Campaign
Magazine

Wall Of Fame

AGENCIA: thjnk Hamburg
MARCA: edding
CATEGORíA: Magazine / Full Page or Spread - Campaign
PREMIO: Gold Pencil
ANUNCIANTE: edding

2012 The One Club for Creativity - Gold Pencil - Cinema Advertising / Short Form - Under :90 - Single
Cinema Advertising

The Bear

AGENCIA: BETC Paris
MARCA: Canal +
CATEGORíA: Cinema Advertising / Short Form - Under :90 - Single
PREMIO: Gold Pencil
ANUNCIANTE: Canal+

2012 The One Club for Creativity - Gold Pencil - Collateral / POP and In-store - Campaign
Collateral

Wrestler

AGENCIA: Ogilvy Malaysia
MARCA: Pictionary
CATEGORíA: Collateral / POP and In-store - Campaign
PREMIO: Gold Pencil
ANUNCIANTE: Mattel, Inc.

2012 The One Club for Creativity - Gold Pencil - Collateral / POP and In-store - Campaign
Collateral

T-Rex

AGENCIA: Ogilvy Malaysia
MARCA: Pictionary
CATEGORíA: Collateral / POP and In-store - Campaign
PREMIO: Gold Pencil
ANUNCIANTE: Mattel, Inc.

2012 The One Club for Creativity - Gold Pencil - Public Service / Collateral - Single
Public Service

Trojan Shirt (Board)

AGENCIA: Grabarz & Partner
MARCA: Exit
CATEGORíA: Public Service / Collateral - Single
PREMIO: Gold Pencil
ANUNCIANTE: EXIT

2012 The One Club for Creativity - Gold Pencil - Consumer Television / :30/:25 - Single
Consumer Television

Vending Machine

AGENCIA: Wieden + Kennedy
MARCA: Old Spice
CATEGORíA: Consumer Television / :30/:25 - Single
PREMIO: Gold Pencil
ANUNCIANTE: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Charmin

AGENCIA: Wieden + Kennedy
MARCA: Old Spice
CATEGORíA: Consumer Television / Commercials of Var. Length - Campaign
PREMIO: Gold Pencil
ANUNCIANTE: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Bounce

AGENCIA: Wieden + Kennedy
MARCA: Old Spice
CATEGORíA: Consumer Television / Commercials of Var. Length - Campaign
PREMIO: Gold Pencil
ANUNCIANTE: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer Television / Commercials of Var. Length - Campaign
Consumer Television

Blown Mind

AGENCIA: Wieden + Kennedy
MARCA: Old Spice
CATEGORíA: Consumer Television / Commercials of Var. Length - Campaign
PREMIO: Gold Pencil
ANUNCIANTE: Procter & Gamble

2012 The One Club for Creativity - Gold Pencil - Consumer Television / :30/:25 - Single
Consumer Television

Charmin

AGENCIA: Wieden + Kennedy
MARCA: Old Spice
CATEGORíA: Consumer Television / :30/:25 - Single
PREMIO: Gold Pencil
ANUNCIANTE: Procter & Gamble