Heinz - "Heinz Ed Sheeran People 2 No Bleed" by PHNX Awards 2020
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Heinz - "Heinz Ed Sheeran People 2 No Bleed"
- Marca: Heinz
- País: Estados Unidos
- Anunciante: Kraft Heinz
| Título | Heinz Ed Sheeran People 2 No Bleed |
| Agencia | DAVID |
| Campaña | Edchup |
| Anunciante | Kraft Heinz |
| Marca | Heinz |
| Fecha de primera difusión/publicación | 2019 / 6 |
| Producto | Heinz Ketchup |
| Sinopsis | Ed Sheeran is crazy about Heinz. So much so that he even has the label tattooed on his arm. To retribute the love Ed Sheeran had for the brand, we decided to tattoo ourselves back - with his tattoos. We copied the placement of his tattoo sleeve to create a special edition bottle, that was auctioned off at Christie’s, with proceeds going to charity. We also launched an integrated campaign, with the first TVC concepted and starred by the singer, print ads with no label but his tattoo, and a second version of EdChup, for everyone to enjoy. |
| Agency | DAVID Miami |
| Managing Director, Global COO | Paulo Fogaça |
| Executive Creative Director | Juan Javier Peña Plaza |
| Executive Creative Director | Ricardo Casal |
| Creative Director | Fernando Pellizzaro |
| Creative Director | Jean Zamprogno |
| Copywriter | Alexander Allen |
| Art Director | Andy Tamayo |
| Copywriter | Nellie Santee |
| Art Director | Sergio Takahata |
| Art Director | Leticia Romano |
| Project Coordinator | Luisa Candido |
| Project Coordinator | Cristina Cornejo Ayala |
| Head of Global Production | Veronica Beach |
| Producer | Marina Rodrigues |
| Associate Producer | Brenda Osorno |
| Sr. Business Affairs Manager | Barbara Karalis |
| Director of Strategy | Jon Carlaw |
| Senior Planner | Matias Candia |
| Head of Account Management | Carmen Rodriguez |
| Account Director | Mariana D’Aprile |
| Sr. Account Executive | Carolina Foster |
| CLIENT | Kraft Heinz |
| Corporate & Government Affairs EMEA | Nigel Dickie- Director |
| Ed Sheeran + Management | Grumpy Old Management |
| Stuart Camp | Artist Manager |
| Gaby Cawthorne | General Manager |
| Music Label | Warner Music |
| Bob Workman | SVP, Brand Partnerships UK & International |
| Kannayo Okolie | Senior Brand Partnerships Manager – Account Lead |
| Production Company | DIVISION7 |
| UK Production Co | SMUGGLER |
| Director | Kris Belman |
| Partner | Patrick Milling-Smith |
| Executive Producer | David Richards |
| Executive Producer | Kamila Prokop |
| HOP | Andrew Colon |
| Producer | Claire Jones |
| Prod Manager | Daisy Mostyn |
| Prod Assistant | Portia Abatan |
| DP | Stephen Keith-Roach |
| 1st AD | Joe Carter |
| Prod Designer | Sam Tidman |
| Editorial & Online | Union Editorial/CO3 |
| Creative team | Michael Raimondi |
| Producer | Christjan Dahadway |
| Editor | James Bird |
| Digital Artist | Evan Guidena |
| Colorist | Stefan Sonnenfeld |
| Executive Producer | Gabriel Wakeman |
| Music & Mix | Beacon Street Studios |
| EP/Head of Production | Leslie Dilullo |
| Senior Mix/Sound Design Producer | Kate Vadnais |
| Mixer | Amber Tisue |
| Mix Assistant | Aaron Cornacchio |
| Music & Sound | Canja |
| Music Director | Edu Caras, Lucas Sfair, Filipe Resende |
| Music Producer | Bruno Vieira |
| Studio Coordinator | Ana Flor |
