Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. To participate in the adventure, audience members submit their mobile phone numbers to a speed dial code when they buy their ticket. A special software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one.
Título | Last Call |
Agencia | Jung von Matt / Spree |
Campaña | Last Call - 13th Street |
Anunciante | NBC |
Marca | 13th Street |
Posted | Marzo 2010 |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Case Study |
Mercado | Sólo para suscriptores |
Productora | F..m D...xe Sólo para suscriptores |
Director ejecutivo de creación | M....as S....er Sólo para suscriptores |
Director ejecutivo de creación | W....ng Sc.....er Sólo para suscriptores |
Director creativo | A....as H...e Sólo para suscriptores |
Director creativo | P...r G...t Sólo para suscriptores |
Director creativo | Ch.....an K...l Sólo para suscriptores |
Responsable de conceptos / redactor | P...r G...t Sólo para suscriptores |
Responsable de conceptos / redactor | A....as H...e Sólo para suscriptores |
Productor de la agencia | J...a C...er Sólo para suscriptores |
Jefe de cuentas | F....is H...el Sólo para suscriptores |