SCOPEN Team Members

Cesar graduated from Madrid Complutense University in Economics and Tourism. After participating in several seminars in Business Administration and Management in USA (UCLA and YALE) he started working as a consultant.

In 1989 he joined Programas de Consulta, and worked for the WTO involved in UN Development Program. He also worked to develop the National Parks of the Canary Islands.

In 1991, he decided to move to Ballester Consultants in Paris where he started working with french advertising agencies in consulting projects and total quality improvement.

He returned to Spain in 1993 where he started working in Grupo Consultores (now SCOPEN) where he developed the Research Department of the company. He became responsible for the AGENCY SCOPE, MEDIA SCOPE, SALARY SCOPE, TREND SCORE, DIGITAL SCOPE, PRODUCTION SCOPE and PR SCOPE across more than 20 markets.

SCOPEN is currently the leading consulting firm specialized in the communications industry with a deep research base. The company provides services to advertisers, agencies and the media.

Since 2009 he has been the President and CEO of the company and he is responsible for the international expansion of the Group. He has developed projects in many countries, and SCOPEN now has offices in Spain, Portugal, UK, Brazil, Argentina, Chile, Colombia, Mexico, China, India, Singapore and South Africa.

César is the only non-marketer member of the Directors Council in the Spanish Advertisers Association (aea), Secretary of the Spanish Effectiveness Awards and member of the Jury in other Industry Awards and Festivals. He is an active speaker and teaches in different Universities and Master Degrees.

When not working he likes to travel and learn about History and Tribal Art.

cvacchiano@scopen.com
@cvacchiano 

Kika has been working in the advertising industry for 25 years. In 2023, she was recognised as one of the 15 Most Influential Women in the Advertising Industry in Spain (ICGEA) and, at age 42, she received the Mujer MAS Award in the Businesswoman category.
Since 2008, she has been a Partner and Managing Director at SCOPEN, advising local and international brands on creative transformation. She is also leads the Official Representation of the Cannes Lions Festival in Spain and collaborates with "Inspiring Girls."
Additionally, Kika is the co-creator of the GENIO Awards and serves as a jury member in various industry competitions. An international speaker, she has contributed articles to Forbes, ABC, and others. She has also been a board member of the Advertising Academy and serves on the Advisory Board for Advertising at Nebrija University. 

Master Degree in Journalism and Advertising from the IAA (International Advertising Association). I began my career in Barcelona as head of the office of the british multinational TACK Training International, as a consultant specialized in business development and marketing communications. Joined Grupo Consultores in 2002, I was incorporated into the area of strategic consulting for agencies, developing programs to increase business value, identifying opportunities for growth, providing research and analysis of both new developments in the domestic and international markets.In 2007 I was promoted to be GC Consultancy Manager from where I started to work for the three pillars of the industry: Advertisers, Agencies and Media. During the last 8 years I have had the opportunity to help blue chip advertisers like McDonald’s, Kayak, BBVA, SEAT, BMW-Mini, AXA or IKEA to find their best companion in communications.