R3 is the most experienced global consultancy, with cases and talent spread around the globe on independent benchmarking and improvement of marketing efficiency and effectiveness.

The company was founded by Greg Paull and Shufen Goh, who, in 2002, combined more than 25 years of working experience in the US, Europe and Asia, into a new type of consultancy focused on marketers and their Agency Reviews, Relationships and Remuneration.

As the consultancy grew, we have expanded our service offering to help with Return on Media, Return on Investment and Return on Assets. 

Our work is founded around three core values:

INSIGHTS
We dig deeper and invest resources to learn more about global, regional and local agencies – across all marketing disciplines, including the latest in digital, mobile and social media.

INDEPENDENCE
We don’t earn fees from agencies related to our marketing services work. We remain objective, impartial and focused.

INTEGRITY
We work to a high moral ethic on the belief that when the best people are aligned and motivated, they can build brands and businesses. 

R3 is the most experienced consultancy specializing in agency management consulting. We are now made up of 100 experienced professionals around the world, with on-the-ground representation in North America, Asia Pacific, Europe and Latin America.