About Fred Moolhuijsen

After finishing his Master degree in Marketing at the University of Amsterdam, Fred spent numerous years at the client side (KLM, Pepsico) as a marketeer. Later on he moved over to the agency side running top 5 agencies for more then 2 decades. As CEO and Chairman, he was responsible for the C-level contacts with most of the leading advertisers in the Dutch market; Heineken, KLM, ING, Bijenkorf, Rijksoverheid, KPN among others. Next to his professional career Fred enjoys a good match of tennis, visiting techno festivals and Ajax home matches.

Current talking points
- The future perspective of the agency business
- What’s going in the global agency market
- Servant leadership remains hard work and hard play
- What clients need in this market, today and tomorrow
- How to win pitches

Projects
- Brands: IKEA, Hema, Wehkamp, Hak, Van Haren,
Playstation, Unibet and many more
- Agencies: Wunderman, Alfred International, N=5, TBWA,
DDB, 180 Amsterdam, ACT, Natwerk, ACE, Lijm, Dentsu 

Services to Brands

Connect with 150 agencies from all disciplines.

The Pitchresult database consists of many agencies in all kind of disciplines: from the new kids on the block to the established agencies. Pitchresult invests 15% of its available time in visiting agencies. This results in up to date and in depth knowledge of whats happening at the agencies. This is a unique service of Pitchresult to agencies and clients benefit from that.

Services to Agencies

Business coaching

As a former CEO of large communication groups, I know the ropes of succesfully managing agencies and client relationships. Pushing the agency to a next level, business development, motivation of talent and running a solid financial performance is an art in itself. I have developed a unique set of practical workshops and coaching-sessions that in no time elevates the quality of your business efforts. 

Member of AdForum Council

Pitchresult is an exclusive member of the Adforum Community. This global council of leading pitch consultants provides us with acces to other markets and the opportunity to exchange data concerning financial contracting, media spend and creative output. This positions us at the forefront of digital developments in both US and UK markets. 

We objectify subjective matters

Pitchresult objectivates subjective matters in the evaluation of agencies. Our experience is the foundation of our strenght. With our expertise we make sure that all management layers are aligned. From intake to final decision.

Direct contact with management and marketers
Our clients are boardroom members and marketeers. We understand and deal with both dynamics.

From match to long-term relationships
Our matches result, in 95% of the cases, in longstanding and enduring relationships. Our approval rates from clients are high with callable references.

Six months check-up
Part of our service is a intermediate six month check up. Free of charge.

Dominant in all sectors
Our experience and passion has lead to a dominant position in the sectors FMCG, Retail, Fashion, Telecom and Leisure. 

Part of Agency Engines

https://www.agencyengines.com/