About HaroldLouis
haroldLouis is a creative and strategic consultancy helping startups and frustrated clients get work done and sleep peacefully at night. From strategic positionings to creative development and execution, we offer the high-caliber, full-service capabilities of the top agencies but more efficiently, effectively, and collaboratively. We are an effective extension of a marketing department, even working out of their offices and hiring as needed. Our priority is our client’s objectives, not our own, and we inject heart, energy, and life into brands so that they reach their audiences in authentic and personal ways.
We work within young, hungry companies as part of their team to help implement marketing efforts and convey their story in a compelling and memorable way.
Brand and product positioning
Strategic playbooks and guidelines
Website writing and development
Sales materials
Internal team training
Social media strategy and marketing
Brand and product campaigns
Partner to CMO and Founder
Background
Robert Hershfield, Founder and CEO has worked for the top agencies in the world including Chiat/Day, Wieden + Kennedy, Ogilvy, and Mother. He is a rare advertising professional having worked in both the account management and creative departments, first as a Management Supervisor and ultimately as a Chief Creative Officer. The skills and experience he has acquired throughout his thirty plus years have allowed him to act as a Swiss Army Knife for the C-Suite. A trusted source who can think both strategically and creatively and put the business first.
Experiencia
He has been listed as “Top 50 Creatives” by Advertising Week, received numerous, prestigious industry accolades and awards but is most proud of the product and brand performance his work on behalf of his clients has helped to achieve: High-profile brands with large media budgets: Nike, ESPN, Target, Tanqueray, KY, Rembrandt, and Coca-Cola. Platforms with ambitious objectives: Jet.com, Match.com, HBO Go. Social causes with limited dollars and multiple campaign components: President Obama’s reelection campaign, First Lady Obama’s fight against obesity, The Alzheimer’s Association, and Make-A-Wish International. Startups with small to nonexistent marketing departments and limited budgets: eShare, Embold Health, Flex feminine hygiene and Pittwater retail design.