I am a relationship specialist.
Running my own ad agency, I become fascinated by what makes people do the things they do.
Why, for example, would one of our teams go through fire and work all night for one client and yet couldn’t be bothered to get off their bar stools for another?
How was it that smart, high-functioning adults – those that could hold down jobs and stay in relationships – seem to collude unconsciously with each other, as joint client and agency or supplier teams can do, to make the very worst of each other?
Those and other fascinating questions led me to leave advertising to study the psychology of individual, team and organisational change, as well as psychotherapy.
I became a change agent consulting to a wide range of organisations from government agencies, global fmcg/cpg companies to small management teams. I worked with individuals and couples as a psychotherapist.
In 2004 I co-founded The Client Relationship Consultancy and in 2011 The Customer Relationship Consultancy.
I wish I had known at the start of my career what I learnt from my study and work after advertising.
That’s why I wrote Connecting with Clients published by Harriman House in 2021.
And that's why in 2023 we launched The Academy of Relationship Management.