| Tomorrow Trust, an organization which seeks to help children orphaned by HIV/AIDS, worked with Apple to create a custom package for iPod Nanos and developed a partnership which allowed them to share in the profits. The organization also created a book called "A Mother's Legacy" which featured stories about the dying mothers, chronicled for their children.
To promote "A Mother's Legacy," a small insert was placed inside the iPod's see-through package container. Loaded onto the special iPods were a podcast, pictures and a video all relating to the book. In the first two months the equivalent of approximately $54,000 USD was raised for Tomorrow Trust with over 1,500 books and all the limited edition package iPods sold out. The effort won a Bronze at the Loerie Awards |
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| Título | iPod Baby |
| Agencia | TBWA\Hunt\Lascaris Johannesburg |
| Campaña | iPod Baby |
| Anunciante | Tomorrow Trust |
| Marca | Tomorrow Trust |
| Posted | Septiembre 2008 |
| Producto | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Case Study |
| Duración | |
| Responsable de conceptos / redactor | D...d Ed....hy Sólo para suscriptores |
| Fotógrafo | G...am Ki....nn Sólo para suscriptores |
| Director creativo | D...n St.....on Sólo para suscriptores |
| Director artístico | J...in W...ht Sólo para suscriptores |
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