Criterion - "Salmon"

Ogilvy Colombia is excited to announce a major milestone in its impressive growth journey as it welcomes Cencosud, one of the largest retailers, as a new client. Ogilvy will take the lead on a comprehensive creative and communications strategy, including digital and social media efforts, for Cencosud and its brands: Jumbo, Metro, Easy, Puntos Cencosud (rewards program), and Tarjeta Cencosud (credit card). This partnership will strategically position Cencosud to thrive in the competitive Colombian market.

Fabio Quiroga, CEO of Ogilvy Andina said:"We are truly honored to be selected by Cencosud, marking another milestone in our remarkable journey through 2025. In the first quarter alone, we diversified our client portfolio by incorporating new categories like Banking, Automotive, Consumer Goods, and now Retail, solidifying our status as the preferred agency for leading brands. Partnering with Cencosud, a powerhouse in the industry, excites us as we embrace the opportunity to elevate iconic brands. Our focus on creative excellence, relentless innovation, and a strategic business vision will drive our success together,"

Gastón Potasz, Chief Creative Officer of Ogilvy Colombia, added: "Creativity is at the core of our identity, and challenges motivate us. We understand the needs of major brands and turn them into successful strategies. We look forward to collaborating with Cencosud and its team. Having a courageous client who is open to innovative ideas is a strong motivator for us and gives us confidence in achieving excellent results. After an incredible 2024 filled with significant creative recognition, we are committed to maintaining that momentum”.

About Ogilvy

Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Advertising, Experience, Public Relations, Health, and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, Twitter, Instagram, and Facebook.