| Borjomi is a mineral water exported in around 40 countries which has an old history and which is born from very deep springs in the Georgian mountains. It wanted to differentiate itself in a very competitive market. Ogilvy Ukraine has decided to use this difference to create a website where the visitor can dive into the depths of Earth to reach Borjomi’s source. But he has to scroll down during 8.000 m. The steps and results can be shared through social networks. This website finally inspired people to create web films to show how they hijacked the system to reach the source. This branded content has contributed to give more visibility to the brand | |
| Título | The Deepest Site |
| Agencia | Ogilvy & Mather Ukraine |
| Campaña | The World's Deepest Site |
| Anunciante | IDS Borjomi |
| Marca | Borjomi |
| Posted | Octubre 2012 |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Web Film |
| Más información | Sólo para suscriptores |
| Productora | Po....ve Pi....es Sólo para suscriptores |
| Productora | ..X D....al Sólo para suscriptores |
| Productora | Um....la Sólo para suscriptores |
| Productor | V...or Fi....ov Sólo para suscriptores |
| Responsable de cuentas de agencia | V...or I...ov Sólo para suscriptores |
| Responsable de cuentas de agencia | Z....na Ka....ak Sólo para suscriptores |
| Responsable de cuentas de agencia | N..a Va......nko Sólo para suscriptores |
| Responsable de cuentas de agencia | M...in A...s Sólo para suscriptores |
| Productor de la agencia | I...a P...l Sólo para suscriptores |
| Director artístico | D..a L....ev Sólo para suscriptores |
| Director artístico | T...s Dze......kii Sólo para suscriptores |
| Responsable de conceptos / redactor | Ev....ya Dz.....ko Sólo para suscriptores |
| Director creativo | W..l R..t Sólo para suscriptores |
| Director creativo | Al.....ra Dor......ova Sólo para suscriptores |
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