Rolf Benz is a luxury furniture designer for which a new kind of catalog has been created: the coffee table book. It is usually a book that is intended to sit on a coffee table or similar surface in an area where guests sit and are entertained in looking through it. But these books have two objectives: they look like and can be used as coffee table and are also a catalog for Rolf Benz pieces of furniture. At first glance, at trade fairs or in stores, it looks like a real coffee table. But if people look closely, they can go through the whole collection of Rolf Benz coffee table | |
Título | Coffeetable Book |
Agencia | Serviceplan Group |
Campaña | Coffeetable Book |
Anunciante | Rolf Benz AG |
Marca | Rolf Benz |
Posted | Noviembre 2012 |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Case Study |
Jefe de cuentas | A..a A...rt Sólo para suscriptores |
Director ejecutivo de creación | Ma....as H....ck Sólo para suscriptores |
Responsable de la creación | Al.....er S...ll Sólo para suscriptores |
Fotógrafo | F..o D...gn H...r Sólo para suscriptores |
Director artístico | F...z R�.....cher Sólo para suscriptores |
Director artístico | S...ra L...l Sólo para suscriptores |
Responsable de conceptos / redactor | F...k S...er Sólo para suscriptores |
Director creativo | O...er P...er Sólo para suscriptores |