| Italian insects were the unlucky victims of a giant billboard trap- which had the Orphea insecticide sprayed on it on a busy Milan street. On the billboard was a picture of the can of spray and the insecticide was sprayed in such a way that it looked it coming straight out of the container- this only became obvious as more and more were caught and killed and stuck to the billboard to form the shape. | |
| Título | The Billboard Trap |
| Agencia | Publicis Italy |
| Campaña | The Billboard Trap |
| Anunciante | Tavola |
| Marca | ORPHEA |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Billboard |
| Duración | |
| Director artístico | Fr.....co E....ni Sólo para suscriptores |
| Responsable de conceptos / redactor | S....no Ba......lli Sólo para suscriptores |
| Director de cuentas | C....ia Br.....la Sólo para suscriptores |
| Productor | M....mo F...ri Sólo para suscriptores |
| Montador | N...lò Lo....di Sólo para suscriptores |
| Fotógrafo | M....mo F...o Sólo para suscriptores |
| Comprador de arte | S....no G....in Sólo para suscriptores |
| Director creativo | Cr.....na Bo.....ini Sólo para suscriptores |
| Director creativo | B...o Be....li Sólo para suscriptores |
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