Amnesty International - "Stoning"

Ogilvy London, Reino Unido

8801

This ad is part of the ACT Responsible Collection

Marca: Amnesty International
País: Reino Unido

Anunciante: Amnesty International

Título	Stoning
Agencia	Ogilvy
Campaña	Fan the Flame
Anunciante	Amnesty International
Marca	Amnesty International
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Acerca de Ogilvy

Ogilvy inspires brands and people to impact the world. Our iconic, culture-changin impact has delivered sustained growth for clients since David Ogilvy founded the company in 1948. Ogilvy UK has businesses specialising in Advertising, PR & Influence, Experience, Consulting & Behavioural Science and Health. Each deliver world-class award-winning creative solutions for clients including The Coca-Cola Company, Mondelēz , Sainsbury’s, Lloyds Banking Group, F1, The Mayor of London and Samsung. We build on our legacy through our Borderless Creativity mantra - operating, innovating and creating at the intersection of our capabilities and talent. It is at this inflection point where the impact and magic lies. We call this Borderless Creativity.
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Philadelphia and Ogilvy UK today launch a nationwide OOH and social campaign for Easter. The lighthearted creative turns two slices of sourdough bread slathered in Philadelphia cream cheese into bunny ears. The OOH rolls out across the UK and is supplemented with paid spots across YouTube, Meta, TikTok and Pinterest. The campaign positions Philly as the ultimate companion for every moment throughout the Easter Bank Holiday.

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Sam Cartmell Deputy Executive Creative Director, Ogilvy UK: “This fun execution wouldn’t be possible without the trust and partnership of the entire team at Philly. It’s the latest in our You’ve Got A Friend in Philly platform, showing how the brand can be a friend to you in a playful way at Easter too.”