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Agency becomes Valeo Food UK Limited’s lead strategic and creative agency to kick off renewed growth plans for well-loved brands

Ogilvy UK has been appointed as the lead creative and strategic agency for Valeo Foods UK, the trading name of staple snack brands KETTLE® Chips and Rowse® Honey.

The selection process kicked off in January as part of Valeo Foods UK’s plans to consolidate creative work across the portfolio, marking the next phase of their ambitious growth plans in the next year.

Ogilvy UK’s winning idea integrated their behavioural science specialism into the advertising and social remits, ensuring that creative output would solve business challenges for Valeo Foods UK brands and respond to their unique customer painpoints.

Michael Inpong, CMO, Valeo Foods UK: “Following a rigorous and innovative process, we are delighted to have chosen the Ogilvy UK team to help us on our next phase of growth. Throughout the process the team showed passion and energy, married with strategic excellence and distinctive creative ideas. We’re looking forward to this exciting new partnership and the opportunity it will bring for our brands.”

Matt Waksman, Head of Strategy, Advertising, Ogilvy UK: “What’s better than having a cupboard full of the nation’s best loved snack brands? Working with them too. We’re delighted to be bringing the best of Ogilvy together and partnering with the team at Valeo Foods UK to support the growth of such iconic household names.”