Recently, some campaigns have used small prisms to create digital holograph with the smartphones. or
or more recently But Mercedes-Benz has set up a higher size installation with a billboard and a prism For the first time, thanks to the hologram, the functionality of the Mercedes-Benz Blind Spot Assist feature is demonstrated to pedestrians walking past the CLPs as a 360° experience. In this way, the advertising impact of the CLPs is expanded to all four sides, with hologram technology transforming a simple CLP into a digital installation. Convincing and impacting media innovation |
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| Título | Holoquarium |
| Agencia | Leo Burnett Germany |
| Campaña | Holoquarium |
| Anunciante | Zoo Frankfurt |
| Marca | Zoo Frankfurt |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | A....as P...i Sólo para suscriptores |
| Director artístico | H..o M...a Sólo para suscriptores |
| Director creativo | Ha......rgen K�....rer Sólo para suscriptores |
| Responsable de conceptos / redactor | Ha......rgen K�....rer Sólo para suscriptores |
| Diseñador | M....el F...r Sólo para suscriptores |
| Creative technologist | V...or Ki.....kij Sólo para suscriptores |
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