Recently, some campaigns have used small prisms to create digital holograph with the smartphones. or
or more recently But Mercedes-Benz has set up a higher size installation with a billboard and a prism For the first time, thanks to the hologram, the functionality of the Mercedes-Benz Blind Spot Assist feature is demonstrated to pedestrians walking past the CLPs as a 360° experience. In this way, the advertising impact of the CLPs is expanded to all four sides, with hologram technology transforming a simple CLP into a digital installation. Convincing and impacting media innovation |
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| Título | World's first holographic poster |
| Título (Lengua original) | Das erste Holo-Plakat der Welt |
| Agencia | Elephant Seven AG |
| Campaña | World´s first holographic poster |
| Anunciante | Daimler AG |
| Marca | Mercedes-Benz |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Exterior |
| Duración | |
| Director ejecutivo de creación | A....as B....ch Sólo para suscriptores |
| Agency | Pi.....rk .G Sólo para suscriptores |
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