While a staggering 85,000 women are raped in the UK annually, only 15% of victims report the attacks to the police. In fact many victims feel “partially responsible” for what has happened to them, due to their attitude or their clothing. The project #GuiltyClothes was launched to empower victims to go to the police and to challenge the idea that rape victims are somehow culpable. Guests at a mysterious catwalk show during London Fashion Week were surprised to see the models wearing banal everyday clothing. Then the big reveal: these were the actual outfits rape victims were wearing when they were attacked. Not provocative. Not erotic. A thought-provoking event that was later extended to other countries. |
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Título | Guilty Clothes |
Agencia | Marvelous LLC |
Campaña | Guilty Clothes |
Anunciante | The Survivors Trust Cymru |
Marca | The Survivors Trust |
Fecha de primera difusión/publicación | Sólo para suscriptores |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Case Study |
Duración | |
Responsable de la creación | A...m Si.....kiy Sólo para suscriptores |
Responsable de conceptos / redactor | A...a Dm.....va Sólo para suscriptores |
Director artístico | E...ey So....ev Sólo para suscriptores |
Jefe del grupo de creación | M...t Sh....ov Sólo para suscriptores |
Strategist | B...t A...ov Sólo para suscriptores |
Diseñador | Sv....na So.....va Sólo para suscriptores |
Diseñador | Kr....na Ko....va Sólo para suscriptores |
Diseñador | Ma.....ta Ni.....va Sólo para suscriptores |
Productora | Z...a F...s Sólo para suscriptores |
Productor | N....ja Se.....cik Sólo para suscriptores |
Productor de la productora | Y..a Sa......ova Sólo para suscriptores |
Productor ejecutivo | I...a S....va Sólo para suscriptores |