Pedestrians were transfixed by the sight of a scruffy teddy bear tied to a lamp-post, as sometimes happens when a child has been killed in a traffic accident. But what really got their attention was the fact that the bear appeared to be covering his mouth and coughing. |
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Título | Toxic Toby |
Brief | Air pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament. |
Agencia | McCann London |
Campaña | Toxic Toby |
Anunciante | Breezometer |
Marca | Breezometer |
Posted | Septiembre 2018 |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Case Study |
Duración | |
Miembro del equipo creativo | J...s C...by Sólo para suscriptores |
Miembro del equipo creativo | W....am C...am Sólo para suscriptores |
President & Chief Creative Officer | ..b D...al Sólo para suscriptores |
Director ejecutivo de creación | S...iv M...ry Sólo para suscriptores |
President & Chief Creative Officer | La....ce T....on Sólo para suscriptores |
Director ejecutivo de creación | J...e M...z Sólo para suscriptores |
Responsable de conceptos / redactor | J...s C...by Sólo para suscriptores |
Director artístico | W....am C...am Sólo para suscriptores |
Head of Business Development | El.....th Be.....in Sólo para suscriptores |
Senior Account Manager | R...n L...i Sólo para suscriptores |
Comms Strategy Partner | N..k Ka....gh Sólo para suscriptores |
Communications Director | K...a E...la Sólo para suscriptores |
Chief Production Officer | S...io L...z Sólo para suscriptores |
Productor ejecutivo | Z..a B....ur Sólo para suscriptores |
Productor de la agencia | D...an G...es Sólo para suscriptores |
Business Affairs | Ni....as Mu....ge Sólo para suscriptores |
Music Supervision | C...s G...es Sólo para suscriptores |
Realizador | ..n Twi.......vies Sólo para suscriptores |
Montador | A..m B....ey Sólo para suscriptores |
Montador | F...k H...is Sólo para suscriptores |
Sound Engineer | G....le H..l Sólo para suscriptores |
Planning Team | T..a He.....on Sólo para suscriptores |
Director de proyectos | P..l Gi.....ie Sólo para suscriptores |
Business Director | D...d S...h Sólo para suscriptores |
Senior Interface Developer | A..x H....ty Sólo para suscriptores |