Título | London Takeover |
Brief | Every year baristas from all over the world gather for one week in Shoreditch, London to attend the London Coffee Festival. This year, they were exposed to a massive outdoor campaign promoting Oatlys’ Oat Drink Barista Edition. Each unit in the campaign had its own tailored message, visible to the Baristas on their way to the festival.Our target audience were regular Londoners as well as bearded and non bearded baristas, an important tester of our Oat Drink Barista Edition. We know they love coffee as much as we do and won’t serve anything but great products. |
Agencia | Forsman & Bodenfors Göteborg |
Campaña | London Takeover |
Anunciante | Oatly |
Marca | Oat Drink Barista Edition |
Posted | Noviembre 2018 |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Exterior |
Responsable de conceptos / redactor | M...in Ri.....st Sólo para suscriptores |
Responsable de conceptos / redactor | J..n Sc......aft Sólo para suscriptores |
Responsable de conceptos / redactor | ..a B....an Sólo para suscriptores |
Director artístico | L..s E...an Sólo para suscriptores |
Director artístico | M....el ..e Sólo para suscriptores |
Director artístico | B...rn L...én Sólo para suscriptores |
Director de cuentas | T...y O....on Sólo para suscriptores |
Responsable de cuentas de agencia | J...ie M...r Sólo para suscriptores |
Social Media Manager | S..a H....on Sólo para suscriptores |