Título | Collection Court n°1 |
Brief | Grabbing public and media attention during the French Open at Roland Garros is a challenge. But a news story provided a solution: after the tournament, the legendary Court N° 1 was due to be destroyed as part of renovation works. Could a piece of tennis history vanish just like that? Of course not! Hence the Court N°1 Collection, featuring over 1,000 collectors’ items manufactured from recycled parts of the famous court. Proceeds were donated to Yannick Noah’s association, which helps young people integrate via tennis. All products were sold out in 48 hours. |
Agencia | Hungry and Foolish |
Campaña | COLLECTION COURT N°1 |
Anunciante | BNP PARIBAS & LA FEDERATION FRANÇAISE DE TENNIS |
Marca | BNP PARIBAS & LA FEDERATION FRANÇAISE DE TENNIS |
Posted | Noviembre 2019 |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Problema | Sólo para suscriptores |
Medio | Case Study |
President | Ma....eu Re....tz Sólo para suscriptores |
Director creativo | Em....el Fra........ugène Sólo para suscriptores |
Director artístico | Q....in De.....ux Sólo para suscriptores |
Responsable de conceptos / redactor | St....ane .e F....er Sólo para suscriptores |
Responsable de cuentas de agencia | Be....in M....et Sólo para suscriptores |
Director de proyectos | Pr....ce L....he Sólo para suscriptores |
Planificador estratégico | M..c A...it Sólo para suscriptores |