Título | MOLDY Whopper BOARD |
Agencia | Ingo |
Campaña | Moldy Whopper |
Anunciante | Burger King |
Marca | Burger King |
Fecha de primera difusión/publicación | 2020 / 2 |
Producto | Moldy Whopper |
Sinopsis | The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. The discussion landed well on the positive side: Sales: + 14% Impressions: 8,4 Billion Earned Media Value: $ 40 million. Positive sentiment: +88% High Quality ingredients perception: +26% Visitation consideration: + 22% |
Agency | INGO Stockholm |
Executive Creative Director | Björn Ståhl |
Art Director | Max Hultberg |
Copywriter | Magnus Ivansson |
Planner | Simon Stefansson |
Account Director | Rickard Allstrin |
Account Manager | Mia Melani |
Final Art | Åsa Eklund, Alexander Lundvall |
Tech Director | Stefan Kindgren |
AGENCY | DAVID Miami |
Global CCO & Partner | Pancho Cassis |
Group Creative Directors | Fernando Pellizzaro, Jean Zamprogno |
Senior Art Director | Camilo Jimenez |
Art Director | Sergio Takahata |
Group Account Director | Stefane Rosa |
Executive Producer | Carlos Torres |
Agency | Publicis |
GLOBAL CCO | Bruno Bertelli |
CCO | Eduardo Marques, Jorg Riommi |
ECD | Pablo Dachefsky |
Art Director | Ivan Montebello |
Copywriter | Pablo Murube |
CLIENT | Burger King |
Photographer | Pål Allan |
Food stylist | Anna Lindblad |
Photo assistant | Erik Ögnelooh |
DOP | Viktor Kumlin |
Graffer | Kalle Dahlberg |
Art buyer / Producer | Jenny Steggo |
Producer and director | Markus Ahlm |
Producer | Lena von der Burg |
Online | Erik Lindahl / Colony |
Sound | Quint Starkie |
Grade | Jean-Claude Soret, MPC London |
Music Supervisor & Intro Composer | Maria Moritz, Stephan Moritz |
Music, Director | Danny Simon |
Co-Founder | Ryan Schinman |