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Created by Grey Midwest, PracticePanther is back with another wave of comedic brilliance, once again teaming up with the quick-witted Rick Hoffman—beloved by fans of the hit show Suits. 

The new campaign, titled “Efficiency Has a Beat,” brings Hoffman back to the screen in a law firm setting, playing multiple characters while spotlighting an intern named “Ricky.” This Gen Z legal newcomer suddenly finds himself with free time—thanks to PracticePanther’s powerful, all-in-one law practice management software. Effortlessly managing documents, automating tasks, and streamlining processes, Ricky can now focus on what really matters: creating social media content, strengthening client relationships, and leaving the tedious work to the “Panther.” 

By injecting humor into the conversation about efficiency, PracticePanther underscores its commitment to making legal work easier and faster. Trusted by tens of thousands of lawyers worldwide, the platform enables legal professionals to spend more time on their clients and less on administrative headaches. 

Adam Severance, SVP of Grey Midwest, shared his enthusiasm for the campaign: “Working with Rick Hoffman again has been an absolute joy. His comedic genius allows us to creatively spotlight the constant juggling act faced by law firms—much like wearing multiple hats at once. By humorously multiplying ‘Rick,’ we show how PracticePanther’s all-in-one solution helps attorneys simplify their day-to-day, so they can focus on the work that really matters. It’s the perfect blend of humor and innovation, proving that the right technology can not only save time but also spark real growth for small businesses everywhere.” 

With PracticePanther leading the charge in legal tech innovation, this campaign reminds attorneys everywhere that efficiency doesn’t have to be boring—it can be downright entertaining. 

View the campaign film here.