Título | The World's Tallest Donation Box |
Brief | The idea was both simple and elegant. What if we could light up the smiles of those most affected by COVID-19 (those on low incomes, who’d lost their jobs and couldn’t afford to feed their families) by individually lighting up (and selling off) each of the 1.2 million lights that illuminate the façade of the Burj Khalifa?‘The World’s Tallest Donation Box’ achieved exactly this. We invited the public to purchase and illuminate all 1.2 million LEDs on the world’s tallest building for as little as AED 10 (USD 3) each. Donors were driven to the website that displayed the 1.2 million pixels for sale, each represented a light and a meal. The site’s back-end pushed updates to the Burj Khalifa’s display servers in real-time, which lit the building’s lights for the world to see.Tallestdonationbox.com |
Agencia | MullenLowe MENA |
Campaña | The World’s Tallest Donation Box |
Anunciante | Mohammed bin Rashid Al Maktoum Global Initiatives |
Marca | Mohammed bin Rashid Al Maktoum Global Initiatives |
Posted | Enero 2021 |
Sector Empresarial | Sólo para suscriptores |
Sinopsis | Sólo para suscriptores |
Medio | Case Study |
Managing Director | M....ew Bu......rth Sólo para suscriptores |
Director ejecutivo de creación | P..l B...am Sólo para suscriptores |
Director de cuentas | R..i G...em Sólo para suscriptores |
Responsable de conceptos / redactor | G..g B...n Sólo para suscriptores |
Responsable de cuentas de agencia | A...a .l A...y Sólo para suscriptores |
Creative Services Director | M...ir Mo....ed Sólo para suscriptores |
Director creativo | P...na M...a Sólo para suscriptores |
Director artístico | Z...er A...s Sólo para suscriptores |
Motion Graphic Designer | Mo....ed J...d Sólo para suscriptores |
UX Designer | D...en C....ge Sólo para suscriptores |
P...y C...er Sólo para suscriptores | |
Director de proyectos | ..y B...h Sólo para suscriptores |
Media Company | .M M...a Sólo para suscriptores |