KFC - "Je T'Aime"

78% of French people don’t know that KFC’s Tenders are handmade on-site. A blind spot with real impact in a market where “handmade” is synonymous with quality and authenticity — and a missed opportunity against competitors relying on industrial processes.

At KFC, Tenders are handmade on-site, every day. So we thought: why not apply the same method… to the adverting campaign itself?

With Handmade Billboards, KFC France takes a bold detour from traditional OOH: a 100% handcrafted, 100% one-of-a-kind activation.

Each visual was hand-drawn, directly on-site. No file. No print. Just a blank poster, a fat red marker, 73 locations, and an unlikely duo:

?‍? A KFC team member trained in both cooking and illustration

? A JCDecaux technician coordinating logistics and execution

The result: a series of unique creations—just like KFC’s Tenders.

Here, “Handmade on-site” doesn’t just describe the product. It defines the entire campaign. A bold creative statement, brought to life with radical simplicity—where message and execution merge into one.

An idea by Havas Paris, for KFC France, in partnership with JCDecaux.