| Título | Waterlight: The clean energy revolution is here |
| Brief | Using renewable energy like saltwater, Waterlight sparks an innovative global solution for communities without access to electricity.As well as functioning as a portable lamp – half a liter of saltwater placed in the device provides an incredible 45 days of light – WaterLight is also capable of charging small appliances such as a cell phone or a radio via a USB port. Perfectly suited to seawater, the device also responds to freshwater mixed with salt and even – in emergency situations – urine.WaterLight’s groundbreaking application harnesses the power of ionization, a simple scientific reaction whereby salt-water electrolytes react with the magnesium on the inside of the device, producing electrical energy.WaterLight, is a revolutionary device that turns a simple natural resource into life-changing electrical power. |
| Agencia | Wunderman Thompson |
| Campaña | Waterlight: The clean energy revolution is here |
| Anunciante | E-Dina |
| Marca | Waterlight |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Filosofía | Sólo para suscriptores |
| Problema | Sólo para suscriptores |
| Medio | Product Design/Development |
| Duración | |
| Global Chief Creative Officer | ..s K....en Sólo para suscriptores |
| Global Chief Creative Officer | D...el B...er Sólo para suscriptores |
| Regional Chief Creative Officer | Se.....an Ta....ga Sólo para suscriptores |
| Regional Chief Creative Officer | D...el M....er Sólo para suscriptores |
| Responsable de la creación | D...el P...n Sólo para suscriptores |
| Director ejecutivo de creación | P..e R..z P...da Sólo para suscriptores |
| Director ejecutivo de creación | D...o Ro.....uez Sólo para suscriptores |
| Director de cuentas | N....ia G...co Sólo para suscriptores |
| Director creativo | L...s V...el Sólo para suscriptores |
| Director creativo | F...pe S....na Sólo para suscriptores |
| Director creativo | G....ni L..l Sólo para suscriptores |
| Director creativo | G....vo T...r Sólo para suscriptores |
| Director creativo | R..e R...s Sólo para suscriptores |
| Ejecutivo de cuentas | Al.....ra D...te Sólo para suscriptores |
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