| Título | Helpline on the Cover |
| Brief | We partnered with Israel’s most popular women’s magazine ‘Laisha’ (‘For Women’’ in Hebrew) to puncture the silence and give the NGO ‘’NO To Violence Against Women’’ (NTVAW) and their *6724 number a respectable place in media with the help of a stunt using print media.We changed the magazine’s traditional cover for the first time in 75 years. We advertised the helpline prominently on the front cover, so women are aware of the resource. All that you could see on the front page was the *6724 number along with a short CTA to call if felt you were in danger. |
| Agencia | Havas Tel Aviv |
| Campaña | Helpline on the Cover |
| Anunciante | LAISHA |
| Marca | LAISHA |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Publicidad en revistas |
| Duración | |
| Director creativo | D...el B...a Sólo para suscriptores |
| Diseñador gráfico | M...al S...on Sólo para suscriptores |
| Co-CEO | ..n s...r Sólo para suscriptores |
| Co-CEO | .r Gl....er Sólo para suscriptores |
| Editor in Chief | K...na Sh.....nd Sólo para suscriptores |
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