| Título | Aisles of Glory: Legends of the Haul |
| Brief | No Frills, Canada’s leading discount grocery retailer, is a brand built on that feeling you get when you beat the system. “Haulers” have become part of the national zeitgeist and the brand has consistently challenged how a grocery store should behave.We launched the first video game about grocery shopping, and then levelled it up to be compatible with the first controller made of bananas.A retro, frill-less, 8-bit side-scrolling throwback, “Aisles of Glory: Legends of the Haul” merged IRL and IVL worlds. Players collected points by dodging frills, collecting hauls and completing boss levels. Points could then be redeemed in-store for free groceries. Acting like a video game publisher rather than a grocery store, we created our own limited-edition video game controller – the Frill Blaster Pro. Using produce you’d find in-store and capacitive touch technology, bananas became buttons to jump, run and dodge with.Named one of AdAge’s Top 5 Creative Campaigns and endorsed by execs at Xbox and Epic Games, the game got almost 800,000 plays and over 57 million impressions. |
| Agencia |
john st.
|
| Campaña |
Aisles of Glory: Legends of the Haul
|
| Anunciante |
Loblaw Companies Limited
|
| Marca |
No Frills
|
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| Posted | Noviembre 2022 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio |
Interactivo
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| Entrant Company |
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| Chief Creative Officer |
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| Creative Director |
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| Associate Creative Director |
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| Associate Creative Director |
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| Art Director |
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| Copywriter |
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| Designer |
C...l H..g Sólo para suscriptores
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| Executive Producer |
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| Producer |
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| Producer |
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| Chief Strategy Officer |
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| Strategy Director |
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| EVP Account Management |
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| Business Lead |
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| Account Supervisor |
A...l S...l Sólo para suscriptores
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| Account Supervisor |
K...y B....an Sólo para suscriptores
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| Game Production |
R...sh In......ive Sólo para suscriptores
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| Creative Director |
J...in S...er Sólo para suscriptores
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| Creative Director |
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| Art Director |
A...sa Mu.....to Sólo para suscriptores
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| Designer |
T....na H...ey Sólo para suscriptores
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| Illustrator |
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| Illustrator |
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| Illustrator |
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| Development Lead |
D...k M...in Sólo para suscriptores
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| Development Lead |
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| Developer |
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| Developer |
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| Testing |
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| Producer |
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| Producer |
P...le ..e Sólo para suscriptores
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| Producer |
J...ua D....ty Sólo para suscriptores
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| Banana Controller Fabrication |
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| Producer |
R....ed H....in Sólo para suscriptores
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| Creative Technologist |
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| President & Chief Innovation Officer |
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| Audio House |
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| Composer |
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| Executive Producer |
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