Lay's - "Train"

Commercial film production company, Massïf opened its doors in July 2017. The director-led business was founded by industry mogul and award-winning executive producer, Peter Carr; most renowned for his years at Velocity and Bouffant producing iconic work.
Based in Johannesburg and Cape Town, the creatively geared commercial film production company specialises in producing beautifully crafted commercials and online branded content.
Massïf represents four diverse individuals, namely; Dean Blumberg, Gordon Lindsay, Nare Mokgotho and Ying-Poi De Lacy. Their “work comes first” ethos is the golden thread that binds them.
Collaborating with local and global advertising agencies and top brands, each director’s distinctiveness makes it possible for Massïf to offer a variety of styles and techniques to deliver visually captivating and memorable commercials, as well as digital content in response to any creative brief.
Core to Massïf’s DNA is a unique culture that grooms and nurtures new talent from its creative research department. The production house hires director’s in training, mentors them, and helps shape their careers rooted in research, which cultivates a comprehensive understanding and passion for this craft.
Massïf has the ambition to create a home for filmmakers, where traditional production models are challenged. At the same time, professional service and extraordinary creative output is the norm. Its directors are set up for notable directorial debuts and boast a proven track record of breakout successes to date.
The directors combined have accumulated many accolades including awards from The Cannes Lions Festival of Creativity, The Clios, D&AD, The London International Awards, New York Festival Awards, and The Loerie Awards where the directors have earned several Grand Prix’s.