KFC - "Handmade Billboard"
- Marca: KFC
- País: Francia
- Anunciante: KFC
| Título | Handmade Billboard |
| Agencia | Havas Paris |
| Campaña | Handmade Billboard |
| Anunciante | KFC |
| Marca | KFC |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Filosofía | Sólo para suscriptores |
| Problema | Sólo para suscriptores |
| Medio | Billboard |
| Duración | |
| Managing Director | Is....le H...AN Sólo para suscriptores |
| Chief Marketing Officer (CMO) | P...re CA....AU Sólo para suscriptores |
| Brand Director | Gu.....me S..z Sólo para suscriptores |
| Responsable de la creación | St....ane G....rt Sólo para suscriptores |
| Director ejecutivo de creación | E....ne R...ux Sólo para suscriptores |
| Director creativo | L....ic M...ge Sólo para suscriptores |
| Director creativo | J...an M...na Sólo para suscriptores |
| Director artístico | A...en Rad......idt Sólo para suscriptores |
| Director artístico | D...er Ri....th Sólo para suscriptores |
| Motion | T....an L....er Sólo para suscriptores |
| Vice President (VP) | S�....ine A...et Sólo para suscriptores |
| Managing Partner | P....ck .e C..f Sólo para suscriptores |
| Executive Director | S...ie S....ri Sólo para suscriptores |
| Head Of Planning | R...in R..x Sólo para suscriptores |
| Chief Operations Officer | C...ne P...t Sólo para suscriptores |
| Head of TV | Be....in Be.....ou Sólo para suscriptores |
| Responsable de la producción | Y..�l G...ta Sólo para suscriptores |
| Producción | P..t P..d Sólo para suscriptores |
| Realizador | Y..n .e G....no Sólo para suscriptores |
| Productor | Be....in Si.....ri Sólo para suscriptores |
| Sonido | I..n Jo.....ic Sólo para suscriptores |
| Music Supervision | A...en Al.....re Sólo para suscriptores |
Acerca de Havas Paris
Latest News
NO FILE. NO PRINT. JUST INK: KFC’S HANDMADE BILLBOARDS JUST LIKE THEIR TENDERS, BY HAVAS PARIS.
78% of French people don’t know that KFC’s Tenders are handmade on-site. A blind spot with real impact in a market where “handmade” is synonymous with quality and authenticity — and a missed opportunity against competitors relying on industrial processes.
At KFC, Tenders are handmade on-site, every day. So we thought: why not apply the same method… to the adverting campaign itself?
With Handmade Billboards, KFC France takes a bold detour from traditional OOH: a 100% handcrafted, 100% one-of-a-kind activation.
Each visual was hand-drawn, directly on-site. No file. No print. Just a blank poster, a fat red marker, 73 locations, and an unlikely duo:
?? A KFC team member trained in both cooking and illustration
? A JCDecaux technician coordinating logistics and execution
The result: a series of unique creations—just like KFC’s Tenders.
Here, “Handmade on-site” doesn’t just describe the product. It defines the entire campaign. A bold creative statement, brought to life with radical simplicity—where message and execution merge into one.
An idea by Havas Paris, for KFC France, in partnership with JCDecaux.
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