| Título | Baby CPR (Extended) |
| Agencia | BBH |
| Campaña | Nursery Rhymes Inc. |
| Anunciante | St John Ambulance |
| Marca | St John Ambulance |
| Fecha de primera difusión/publicación | 2016 / 1 |
| Sector Empresarial | Servicios gubernamentales de información |
| Sinopsis | Find out how to help a baby who’s not breathing with #babyCPR, taught by the stars of Nursery Rhymes Inc. – the new advert from St John Ambulance. Remember the song, in case things go wrong. Please share this film. More first aid resources for parents: http://www.sja.org.uk/NurseryRhymesInc Do you know your puffs and pumps? Nursery Rhymes Inc. have got you covered. Parents told us that their baby not breathing is the first aid emergency they fear the most. We know that parents find the thought of giving their baby CPR frightening so we’ve removed the fear factor and made it as easy as possible to learn. We’ve created a short video featuring the stars of Nursery Rhymes Inc. that shows how to give baby CPR in a reassuring unforgettable way. We want parents, grandparents and anyone who cares for infants to remember the song in case things go wrong. Please share it far and wide, so that as many people as possible know some first aid. |
| Medio | Web Film |
| Duración | |
| Sonido | 750mph |
| Miembro del equipo creativo | Fred Rodwell |
| Miembro del equipo creativo | Andy Parsons |
| Director creativo | Ian Heartfield |
| Strategy Director | Rowenna Prest |
| Strategist | Alana King |
| Business Lead | Jon Barnes |
| Director de cuentas | Leo Sloley |
| Ejecutivo de cuentas | Louisa Steele |
| Productor | Victoria Keenan |
| Productora | Blinkink |
| Realizador | Becky Sloan |
| Realizador | Joseph Pelling |
| Song and lyrics | Baker Terry |
| Song and lyrics | Joseph Pelling |
| Productor ejecutivo | James Stevenson Bretton |
| Productor | Benjamin Lole |
| Director de fotografía | Ed Tucker |
| Postproducción | The Mill London |
| Postproducción | Blinkink |
| Montador | Joseph Pelling |
| Montador | Hugo Donkin |
| Montaje | Blinkink |
| Media Agency | JAA |