| Título | Project Rebirth |
| Agencia | Crispin Porter + Bogusky |
| Campaña | Project Rebirth |
| Anunciante | Ryder |
| Marca | Ryder |
| Fecha de primera difusión/publicación | 2015 / 9 |
| Sector Empresarial | Camiones, camiones de reparto |
| Sinopsis | To highlight its industry-leading maintenance capabilities, Ryder totally destroyed a brand new state of the art truck and gave their technicians 24 hours to fix it. The truck was put through a gauntlet of destruction inspired by the most thrilling action movies, ending with the final blow of a two ton wrecking ball. The project was directed by Greg Baldi who is a Hollywood veteran specializing in action films. After the destruction, the truck was taken to a Ryder service facility where a team of Ryder technicians was given 24 hours to fix it. They did it in a little over 16 hours, proving how Ryder’s teams are ready to solve just about any problem. If they can fix this truck, they can fix anything. |
| Medio | Web Film |
| Duración | |
| Más información | http://campaigns.ryder.com/project-rebirth |
| Productora | Bandito Brothers |
| Postproducción | Methodstudios |
| Director ejecutivo de creación | Gustavo Sarkis |
| Director creativo adjunto | Matt Davis |
| Director creativo adjunto | Daniel Pradilla |
| Director creativo adjunto | Alvaro Ramos |
| Director creativo adjunto | Jeff Siegel |
| Print Producer | Heather Popenhagen |
| Productor | Julie Vosburgh |
| Productora | Bankrupt Films |
| Productora | Plus Productions |
| Realizador | Greg Baldi |
| Realizador | Elliot Dillman |
| Productor ejecutivo | Ryan Slavin |
| Productor ejecutivo | Robert DeBakey |
| Productor delegado | Vince Terrazzino |
| Director de fotografía | Nicholas Piatnik |
| Montaje | Plus Productions |
| Montador | Max Bohichik |
| Assistant Editor | Ryan Simpson |
| Música | JSM Music |
| Music Producer | Joel Simon |
| MUSIC Artist | audiomachine |
| Compositor de música | Mark Petrie |
| Compositor de música | Andrew Prahlow |
| Director de cuentas | Henry Gonzalez |
| Director de cuentas | Aileen Echenique |
| Jefe de cuentas | Tristan Stevens |
| Responsable de cuentas de agencia | Mary Anne Kavjian |
| Business Affairs | Lisa Gillies |
| Strategic Planning Director | Omar Quinones |