Título | Higher Level of Chocolaty |
Agencia | Wunderman Thompson Toronto |
Campaña | Higher Level of Chocolaty |
Anunciante | Tim Hortons |
Marca | Creamy Chocolate Chill |
Fecha de primera difusión/publicación | 2015 / 5 |
Sector Empresarial | Restaurantes y comida rápida |
Lema | Higher Level of Chocolaty |
Sinopsis | We teamed up with illusionist Darcy Oake to launch our new Creamy Chocolate Chill by surprising unsuspecting Tim Hortons staff and customers with a levitation right before their very eyes. How would you react? |
Filosofía | Tim Hortons newest summer drink is so delicious and chocolaty it literally takes things to a Higher Level of Chocolaty. |
Problema | We needed to make people aware of this new drink and convince them that it's incredibly, amazingly, supernaturally good. |
Resultado | We teamed up with illusionist Darcy Oake to blur the line between illusion and reality in order to deliver the message about Creamy Chocolate Chill in an unexpected way. |
Medio | Eventos |
Duración | |
Más información | https://youtu.be/8YLnCZI5K7w |
Productora | Untitled Films |
Producción de sonido | TA2 |
Montaje | Rooster Post Production |
Postproducción | Alter Ego |
Director ejecutivo de creación | Brent Choi |
Director creativo | Matt Syberg-Olsen |
Director creativo adjunto | Nicole Ellerton |
Director creativo adjunto | Mark Lewis |
Productor | Elana Olavesen |
Jefe de cuentas | Yvonne Leung |
Director de cuentas | Renee Ray |
Managing Director | Darrell Hurst |
Realizador | Tyler Williams |
Montador | Paul Jutras |
Creative Advisor | Darcy Oake |