Título | Bud Light Party: Food Truck |
Agencia | Wieden + Kennedy |
Campaña | Bud Light Party |
Anunciante | AB Inbev |
Marca | Bud Light |
Fecha de primera difusión/publicación | 2016 / 2 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Sinopsis | Butter Music + Sound joins forces with W+K New York and Caviar LA directors Neal Brennan and Evan Goldberg to visualize America’s diversity through the eclectic range of culinary options at our fingertips in the new :30 “Bud Light Party: Food Truck” for Bud Light that debuted on last night’s Oscars. In the spot, Bud Light Party political candidates Amy Schumer and Seth Rogen are joined by actor and “Super-delegate” Michael Peña in exploring America’s diversity through a “Korean taco of togetherness,” an “everything bagel of unity,” a “gumbo of coexistence” and more, until the spokespeople simply cannot handle any more melting pot references – or food in their stomachs. The spot was a relevant and timely addition with the diversity discussion surrounding this year’s all-white class of Oscar nominees. About Butter Music + SoundButter Music and Sound is a creative sonic collective committed to maximizing the impact and effectiveness of music and sound design for moving pictures and environments. |
Medio | Televisión |
Duración | |
Música | Butter Music & Sound |
Director ejecutivo de creación | Karl Lieberman |
Director ejecutivo de creación | Colleen DeCourcy |
Director creativo | Stuart Jennings |
Director creativo | Gary Van Dzura |
Responsable de conceptos / redactor | Howard Finkelstein |
Director artístico | Grant Mason |
Productor de la productora | Alison Hill |
Productor de la productora | Lisa Delonay |
Strategist | Nick Docherty |
Responsable de cuentas de agencia | Brandon Pracht |
Responsable de cuentas de agencia | Price Manford |
Responsable de cuentas de agencia | Kyle Glackin |
Business Affairs | Sara Jagielski |
Business Affairs | Justine Lowe |
Business Affairs | Carolina Hernandez |
Producción | Caviar |
Realizador | Neal Brennan |
Realizador | Evan Goldberg |
Productor ejecutivo | Michael Sagol |
Productor ejecutivo | Jasper Thomlinson |
Productor de la productora | BP Cooper |
Director de fotografía | Jeff Cronenweth |
Productor ejecutivo | Ian Jeffreys |
Productor de la productora | Ryan Faucett |
Compositor de música | Joel Dean |
Director creativo | Joel Dean |
Responsable de la creación | Andrew Sherman |