| Título | Card Block (Superhero) |
| Agencia | M&C Saatchi |
| Campaña | Power of Thumbs |
| Anunciante | St. George Bank Limited |
| Posted | Marzo 2016 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Sinopsis | Directed by Photoplay's Scott Otto Anderson, the next instalment of St. George Bank's 'Power of Thumbs' content campaign via Saatchi & Saatchi Sydney, sees the often underrated role of the thumb, especially when it comes to St George's new smart banking app. The new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). Real thumbs are the stars in the next three instalments of the campaign set in a world of miniature sets, including a superhero thumb out to save the world (or so it seems).The content campaign is being delivered online, socially and on phones. |
| Medio | Web Film |
| Duración | |
| Productora | Photoplay Films |
| Realizador | Scott Otto Anderson |
| Director ejecutivo de creación | Mike Spirkovski |
| Responsable de conceptos / redactor | Guy Hobbs |
| Director artístico | Pierre-Antoine Gilles |
| Productor ejecutivo | Oliver Lawrance |
| Productor | Emma Thompson |
| Productor de la agencia | Sue Hind |
| Productor de la agencia | Paul Johnston |
| Director de fotografía | Daniel Ardilley |
| Visual Effects | Howie Hill |
| Sonido | Nylon Studios |
| Postproducción | FSM VFX |
| Montador | Simon Njoo |
| Jefe de decorados | Virginia Mesiti |
| Post Production Producer | Tina Braham |