| Título | Lights |
| Agencia | VML Ogilvy Japan |
| Campaña | Lights |
| Anunciante | Adot.com |
| Marca | Adot.com |
| Fecha de primera difusión/publicación | 2014 / 12 |
| Sector Empresarial | Derechos Humanos |
| Lema | A fresh perspective on social issues |
| Sinopsis | To raise awareness of the 93,000 homeless people all over the UK, Ogilvy & Mather Japan created for ADOT.COM an integrated social campaign, highlighting the fact that, today more than ever, homelessness is all around us but at the same time no one seems to see it. Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights. This is accompanied by a haunting interpretation of the legendary music track ‘Creep’ by Radiohead. |
| Medio | Cine |
| Duración | |
| Banda Sonora | Creep |
| Más información | adot.com |
| Productora | ASD Lionheart |
| Director creativo | Ricardo Adolfo |
| Responsable de conceptos / redactor | Ricardo Adolfo |
| Responsable de conceptos / redactor | Joel Cruz |
| Responsable de conceptos / redactor | Francesca van Haverbeke |
| Responsable de la creación | Ajab Samrai |
| Director artístico | Ajab Samrai |
| Realizador | Dan Nathan |
| Productor | Anthony Taylor |
| Montaje | Cut and Run London |
| Tipógrafo | Maiya Wiester |
| Música | Radiohead |