| Título | Coucha Sutra |
| Agencia |
Deutsch
|
| Campaña |
Coucha Sutra
|
| Anunciante |
DirecTV, Inc.
|
| Marca |
DirecTV
|
| Fecha de primera difusión/publicación |
2009 / 2
|
| Sector Empresarial | Programas y cadenas de televisión y radio
|
| Sinopsis | What is Coucha Sutra? Consider it Modern Man's Kama Sutra. |
| Filosofía | The Kama Sutra has been revolutionized by DIRECTV to depict the multitude of "positions" assumed in the most sensual and spiritual of places in our time...the couch. |
| Problema | The ancient Indian spiritual text, Kama Sutra, was composed in the 2nd Century AD and famous for its detailed illustrations of human sexual behavior. |
| Resultado | A provocative new print ad "Coucha Sutra" is set to break in the 2009 Sports Illustrated Swimsuit Edition that will hit stands February 10th. |
| Medio |
Prensa y publicaciones
|
| Mercado | Estados Unidos |
| Responsable de la creación |
Eric Hirshberg
|
| Director del grupo de creación |
Michael Kadin
|
| Director de producción |
Joncea Stemmock
|
| Director de proyectos |
Connie Godwin
|
| Responsable de conceptos / redactor |
Howard Hill
|
| Director artístico |
Ryan McLaughlin
|
| EVP, Chief Marketing Officer, DirecTV |
Paul Guyardo
|
| SVP, Advertising and PR, DirecTV |
Jon Gieselman
|
| Illustrator |
AMI Creative
|
| Director medios comunicación |
Vonda LePage
|
| Media Rep. |
Darris Gringeri
|
