Account Executive/New Business Development
at
Business to Business Marketing Communications
Raleigh, Estados Unidos
| Título | Mummy |
| Agencia | AMV BBDO |
| Campaña | The Naked Threat |
| Anunciante | Refuge |
| Marca | Refuge |
| Posted | Diciembre 2020 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Sinopsis | Although it is illegal to share explicit images of someone without permission, at the moment there is no law against threatening to do so. Refuge says this is exploited by abusive partners, who use it to coerce their partners into acting against their will. The creative for #TheNakedThreat draws parallels between messages saying explicit images will be made public and traditional ransom notes – which are illegal. AMV BBDO drew on real messages received by domestic abuse victims, particularly the testimonial of Natasha Saunders, whose ex-husband is now serving a 12-year jail sentence. The creative runs initially as an innovative hack of Cosmopolitan’s Instagram stories, with audiences being called on to sign a letter addressed to ministers saying they support a change in the law. In addition, Zara McDermott, a victim of image-based abuse herself, is taking a mobile billboard featuring the chilling ransom note to the Houses of Parliament. |
| Medio | Prensa y publicaciones |
| Productor de la agencia | Laura Graham |
| Director ejecutivo de creación | Nadja Lossgott |
| Miembro del equipo creativo | George Hackforth-Jones |
| Miembro del equipo creativo | Jack Smedley |
| Diseñador | Mario Kerkstra |
| Director ejecutivo de creación | Nicholas Hulley |
| Productora | Black Kite Studios |