O2 - "Switch-up-to-new when it suits you"

VCCP

VCCP Global

6636

Marca: O2
País: Reino Unido

Anunciante: O2

Título	Switch-up-to-new when it suits you
Agencia	VCCP
Campaña	Switch-up-to-new
Anunciante	O2
Marca	O2
Fecha de primera difusión/publicación	2022 / 8
Sector Empresarial	Servicios de telefonía móvil, WAP
Lema	Switch-up-to-new when it suits you
Filosofía	O2 is today launching ‘Switch-up-to-new when it suits you’ a new integrated campaign, together with agency of record VCCP London, to celebrate O2 giving its customers more freedom to flex their plan and swap their phone at any point in their contract, as many times as they’d like. O2 Switch Up will automatically be included in Plus Plans at no extra cost, offering customers a completely non-restrictive contract and even more flexibility to swap their mobile to suit their needs. To celebrate this market leading offering from O2, the campaign leads with a 30” spot which will premiere on Friday 26th August. The new creative enlists the help of O2’s friendly blue Robot, Bubl as it wanders through a busy park on the hunt for a current O2 customer who is ready to ‘Switch Up’ their mobile phone. Treating viewers for the first time ever to the world through Bubl’s eyes, the film sees Bubl hone in on a prospective customer, as a precision lens appears, allowing Bubl to track down its target through ‘Bubl vision.’ Determined to complete its mission, Bubl sprints and leaps like an undercover agent as it makes its journey through the park, before opening its tummy cupboard, allowing the O2 customer to hand over her phone, swapping it for a new phone. Havas Media UK, part of Havas Media Group UK, is handling media planning and buying with the strategy of the campaign building on the growth in consideration created by Roam Freely campaign. Alongside TV, ‘O2 Switch Up’ pivots media strategy to focus on high dwell entertainment spaces including VOD, Cinema, OLV, social, OOH, radio, Twitch and across partnerships. Supporting campaign assets showcase Bubl brandishing its ‘Switch Up’ tummy cupboard, demonstrating how easy it is for O2 customers to swap their devices, revealing the hero campaign strapline ‘Switch-up-to-new when it suits you’
Medio	Integrated Media/360 Activation
Duración	30 seconds
Productora	Rogue Films
Montaje	Whitehouse Post
Sonido	750mph
Media Agency	Havas Media Network UK
Global Chief Creative Officer	Darren Bailes
Director creativo	Laura Muse
Senior Creative	Pip Bishop
Senior Creative	Chris Hodgkiss
Digital Creative Director	Jon Bancroft
Senior Agency TV Producer	Carly Parris
Managing Partner	Rose Bartel
Planning Director	Hannah Martin
Senior Account Director	Kate Jackson
Responsable de cuentas de agencia	Connor Fairfield
Senior Creative Producer	Ali Power
Senior Creative Producer	Romana Kit
Senior Digital Producer	Darryl Lally
Senior Designer	Martin Pavlica
Senior Designer	Filip Stanek
Senior Designer	Neil Hewitson
Social & Influence Creative	Caroline Denby
Director creativo	Daryn Lawrence
Assistant Studio Manager	Thomas Whetnall
Design Director	Tom Loach
Senior Designer	Rob Churcher
Senior Post-production Producer	Alex Aarons
Realizador	Alex Boutell
Productor	Maddy Easton
Productor ejecutivo	James Howland
Director de fotografía	Matt Fox
Postproducción	The Mill London
2D Lead	Dan Lorenzini
CG Lead	Matteo la Motta
Animation Lead	Shiny Rajan
Colorista	Philip Hambi
Compositor Assist	Pramod Dwivedi
Compositor Assist	Pavan Gurhalkar
Motion Designer	Paul Hunt
Post-production Producer	Jamie Hughes
Montador	Adam Rudd
Assistant Editor	Steven Waltham
Offline Post Producer	Ella Sedgwick
Sound Engineer	Sam Ashwell
Productor de sonido	Olivia Ray
Client Partner	Liam Bennett
Strategy Director	Dom Whitehurst