Daniel Lobatón Morey

Daniel Lobatón Morey

Chief Creative Officer at Saatchi & Saatchi New York
New York, Estados Unidos

Sumario

WHO?
Daniel Lobatón, Creative Director and comic book nerd.

WHERE?
At Saatchi in New York leading work for Tide. Previously, I’ve captained teams at VML in Kansas City, LatinWorks in Austin, Texas and Y&R in my hometown Lima, Perú. I started as a copywriter at Y&R Paris working on a global account. So that should check every box from global to multicultural. And oui, je parle Français and Spanish.

WHAT?
Creating timeless and timely ideas. Work you can describe in one sentence. Finding the idea that reveals a truth from everyday life. And then we execute it in a kick ass, media smart way.

HOW?
Pushing. The work, the team, the strategy, the craft and, obviously, myself. Championing the best ideas from the people I lead, and also rolling up my sleeves and typing away into the night. Collaborating to find a way, because like Yoda said in Empire Strikes Back: “Do or do not, there is no try”.

WHY?
I love what I do and I like working with people who love it as much as I do. Did you just roll your eyes? I think I just rolled my eyes.

Idiomas
  • Francés - Pro
  • Inglés - Pro

Positions

Chief Creative Director
New York, Estados Unidos
March 2020 - Presente (7 meses)
- Cannes Lions 1 Grand Prix in Film, Titanium, 3 Gold, 3 silver, 2 Bronze, 3 shortlist.
- D&AD 1 Black Pencil, 2 Yellow Pencils, 2 Graphite Pencils, 3 Shortlist.
- One Show 1 Best in Film, 6 Gold, 1 Silver, 1 Bronze, 5 Merit.
- Clio Awards 1 Gold, 1 Bronze, 2 Silver, 1 Bronze, 1 Super Clio (Best Super Bowl campaign).
- New York Festivals: 2 Grand Prix, 2 Gold, 1 Bronze.
- ANDY Awards: Gold in Idea, Craft and Reset categories for "It's a Tide Ad".
- Webby Nomination for "It's a Tide Ad" and "It's a Thursday Night Tide Ad".
- Tide Purclean "Nature vs Man" featured in Luerzer's Archive.
- National Down Syndrome Society "No Limitations" featured in Luerzer's Archive.
Senior Copywriter / Creative Director
Austin, Estados Unidos
2013 - 2015 (2 años)
Started as Senior Writer and became Creative Director in November 2014.
In this time I worked for:
- MLB, pitch lead and account win for US hispanic and South America. Work includes #PonleAcento integrated campaign which deployed through the 2016 season.
- Anheuser Busch (Bud Light, Cerveza Montejo), Chevrolet, Snickers, Skittles / Wrigleys.

- Clio Awards: 1 Grand Prix, 1 Gold, 1 Silver, 1 Bronze
- Cannes Lions Bronze + Shortlist
- One Show Merit x 2
- Silver FIAP (Ibero-American Festival)
- Silver and Bronze Addy
- Silver + Bronze at Wave Festival (Brazil)
- 4 Gold, 2 Silver, 1 Bronze at US Hispanic Creative Circle
- 2 Gold + 1 Bronze at El Sol Festival (Spain)
- Snickers "Twisted" featured in Luerzer's Archive
Copywriter / Creative Director
Lima, Perú
2009 - 2013 (4 años)
Paris Area, France / Lima, Perú
I worked in both Y&R Paris and Y&R Lima in different roles throughout this period of time. Under ECD Carmine Coppola during my time in Paris, and ECD Flavio Pantigoso during my time in Lima.

At Y&R Paris (2009-2012): Copywriter for Team Colgate Regional Account (Today, Red Fuse).

At Y&R Lima (2012-2013): Creative Director / Copywriter for Toyota, Goodyear, Sigma Foods, Oechsle Retail, Británico English Institute, Banco Financiero + New Business.

- Bronze Cannes Lion / Press + Outdoor as Copywriter
- Bronze Cannes Lion / Branded Content and Entertainment as Copywriter/CD
- Shortlist Cannes Lion / PR as Creative Director
- Shortlist Cannes Lion / Health & Wellness as Creative Director
- Silver, 1 Bronze LIA / Non Traditional Guerrilla + Branded Content
- Bronze Cannes Lions/Radio as Copywriter
- Bronze Clio/Radio as Copywriter
- Merit One Show as Copywriter
- Bronze + 1 Local Ojo de Iberoamérica as Copywriter
- Silver New York Festivals as Copywriter
- "Pool Skater" for Colgate, "Heads" for Británico and "Piracy" for Británico featured in Luerzer's Archive
Copywriter / Creative Director
Boulogne-Billancourt, Francia
2009 - 2013 (4 años)
LocationParis Area, France / Lima, Perú
I worked in both Y&R Paris and Y&R Lima in different roles throughout this period of time. Under ECD Carmine Coppola during my time in Paris, and ECD Flavio Pantigoso during my time in Lima.

At Y&R Paris (2009-2012): Copywriter for Team Colgate Regional Account (Today, Red Fuse).

At Y&R Lima (2012-2013): Creative Director / Copywriter for Toyota, Goodyear, Sigma Foods, Oechsle Retail, Británico English Institute, Banco Financiero + New Business.

- Bronze Cannes Lion / Press + Outdoor as Copywriter
- Bronze Cannes Lion / Branded Content and Entertainment as Copywriter/CD
- Shortlist Cannes Lion / PR as Creative Director
- Shortlist Cannes Lion / Health & Wellness as Creative Director
- Silver, 1 Bronze LIA / Non Traditional Guerrilla + Branded Content
- Bronze Cannes Lions/Radio as Copywriter
- Bronze Clio/Radio as Copywriter
- Merit One Show as Copywriter
- Bronze + 1 Local Ojo de Iberoamérica as Copywriter
- Silver New York Festivals as Copywriter
- "Pool Skater" for Colgat
Creative
Freelance
Francia
March 2012 - April 2012 (1 mes)
Herezie Paris for Vapona/Spotless Europe
Awards:
- Silver Cannes Lion / Outdoor
- Gold Epica
- Bronze Eurobest
- Prix Strategies (Leading ad magazine in France)
- "Stop Trying" campaign featured in Luerzer's Archive

Formación

Masters Degree in Marketing - Product Management

2007 - 2009 (2 años)

Bachelor in Communications (Advertising and Media)

2002 - 2007 (5 años)

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