Euromillions, The National Lottery - "Paintball"

AMV BBDO

AMV BBDO London, Reino Unido

8300

Título	Paintball
Agencia	AMV BBDO
Campaña	Paintball - Euromillions
Anunciante	Camelot Group
Marca	Euromillions, The National Lottery
Posted	Julio 2010
Sector Empresarial	Lotería y juegos de azar
Sinopsis	The first ad in the campaign opens on three helicopters flying low over the ocean, heading towards a remote and exotic-looking tropical island, covered in lush, dense jungle. Below we can see jet skis powering across the waves headed in the same direction. Inside each helicopter we see people dressed in black secret agent style outfits, who then descend on wires into the jungle below. As they move into the undergrowth, someone is suddenly hit in the chest with a blue paintball splatter. Typical! we hear him mutter through his helmet. The others around him quickly return fire and suddenly the camera finds itself in the middle of a frenzied, colourful paintball fight taking place in the jungle. As more players get hit and they remove their headgear, we can see that everyone is laughing and having a great time. A title appears on screen over a slow-motion shot of the man responsible for all the fun: There are Millionaires. Then there are EuroMillionaires.
Medio	Televisión y Cine
Audio Post Production	Wave Studios
Director de publicidad	Richard Bateson
Responsable de conceptos / redactor	Mike Sutherland
Director artístico	Anthony Nelson
Planificador de cuentas	Andrew Phillips
Director medios comunicación	Simon Jenkins
Realizador	Traktor
Productora	Traktor