Kent and her partner won an open brief to create a smash hit for a "viral email idea" for the Women’s Equality Party to raise awareness around Equal Pay Day on 10 November. The "Out of office (for the rest of the year)" work started as an email chain of 48 people in the agency, but ended up reaching more than 1.2 billion.
Since starting at Now, my partner Clinton and I have seen it grow from a startup of 13 people to a thriving independent creative agency of 50 people and counting. Across the years we've pitched like mad, helping to win Ocado, Intu, Leo Vegas Casino and Wateraid. We work across all clients from BT and New York Bakery to The Women's Equality Party and Intu. Big campaigns with the big budgets to tiny campaigns with absolutely no budget. Recently I'm most proud of our #OutOfOffice campaign for Equal Pay Day - you can check it out on Now's site - and picking up a Future Leaders Award for women in advertising and communications (WACL).