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Mike Sutherland
Mike Sutherland
Directeur adjoint de la création at adam&eveDDB
London, Reino Unido
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TítuloMade of Black | New Guinness Africa
Agencia
Campaña Made of More
Anunciante Diageo
Marca Guinness
Fecha de primera difusión/publicación 2014 / 8
Sector Empresarial Cervezas, sidras, cervezas ligeras
Lema Made of More
Sinopsis The ‘Made of Black’ tagline aims to assert Guinness’ uniqueness as a black beer. The idea behind the campaign is to celebrate the confidence and attitude that Guinness shares with the people who drink it, an attitude that we’ve called ‘Black’. ‘Made of Black’ is not about colour, its focus is on celebrating those that exhibit this Black attitude.
Medio Televisión
Duración
Mercado Reino Unido
Productora
Audio Post Production
Montaje
Director de publicidad
Director creativo
Responsable de conceptos / redactor
Director artístico
Planificador de cuentas
Responsable de cuentas de agencia
Planificador de cuentas
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Productor de la agencia
Productor de la agencia Holly Pienaar
Media Agency
Realizador
Productor de la productora
Postproducción
Música
Montador

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