| Título | What Would Happen |
| Agencia | BBDO New York |
| Campaña | Imagination at Work |
| Anunciante | General Electric Company |
| Marca | GE |
| Fecha de primera difusión/publicación | 2014 / 7 |
| Sector Empresarial | Industria |
| Lema | Imagination is Taking Energy to New Places |
| Medio | Web Film |
| Duración | |
| Mercado | Estados Unidos |
| Executive Creative Director/ Copywriter | Michael Aimette |
| Creative Director/ Art Director | Eric Goldstein |
| SVP/ Senior Director | Peter McCallum |
| Director de cuentas | Lindsey Conklin |
| SVP/ Group Executive Producer | Anthony Nelson |
| Productora | Morton Jankel Zander (MJZ) |
| Realizador | Dante Ariola |
| Senior Executive Producer | Scott Howard |
| Producer | Natalie Hill |
| Editorial Company | Whitehouse Post |
| Montador | James Dierx |
| Productor ejecutivo | Lauren Hertzberg |
| Productor ejecutivo | Joni Williamson |
| Productor | Melanie Klein |
| Productor | Joanna Manning |
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